Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Viral TikTok videos make great templates for high-performing content on other platforms as well – Facebook, Instagram, or Twitter. . More importantly, the sense of community on TikTok is what draws users in and keeps them coming back for more. What separates it from other social media platforms is the creativity it affords users.

B2B 310

B2B Video Social Media Creativity 310

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0.

Viral 104

Viral Community Nonprofit Social Media 104

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117

Reddit Viral Community Local 117

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news.

How To 149

How To Social Media B2C Television 149

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Gamification.

Mobile 105

Mobile Community System Social Media 105

Melissa Agnes

FEBRUARY 3, 2015

Crisis communication is all about, you guessed it, communication! The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Step 2: Understand your stakeholders. The unpredictability of this new digital landscape.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180

Airlines Reputation Journalism Crisis 180

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While the key is to use flash mobs to garner attention from the onlookers, social media helps to improve their repeat audience as well as capture fresh eyeballs for the gig.

YouTube 95

YouTube Viral Twitter Video 95

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. Forget the Silicon Valley playbook of viral trends and flashy apps. Here, technology isn’t about entertainment. Understanding their anxieties, priorities, and preferred communication channels is key to crafting targeted messaging that resonates.

Industry 78

Industry Publicity Ethics Privacy 78

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

NewsWhip

JULY 15, 2021

When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with. Being cognizant of consumer needs is integral for brands, and having a technology to monitor those needs is incredibly helpful.

Creativity 78

Creativity Data Trends Analytics 78

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. It’s been an eye-opening experience. I’m excited to say they’ll be very pleased with the results. Stick to busienss etiquette.

Company 115

Company Survey Pitching Report 115

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. Until next time! SCHEDULE A DEMO.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

NewsWhip

OCTOBER 11, 2023

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. The issue boils down to: most brands focus on global issues that have already surfaced. Could Target have foreseen this backlash?

Reputation 78

Reputation Retail Nonprofit Viral 78

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. Community champions in Asda stores around the UK submit stories via a mobile phone app. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories?

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Every day, Facebook adds 500,000 new users, or six new profiles every second. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Bad Pitch Blog

MAY 26, 2009

SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) Which reminds me, if you have to pitch someone about a viral video? It’s not viral.

Pitching 40

Pitching Viral Mobile Video 40

Sword and the Script

JULY 14, 2015

That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Focus on building a community. Your content will not go viral and you shouldn’t try. Focus on delivering small victories to your community every day.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence.

Social Media 60

Social Media Strategy Media Survey 60

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MARCH 22, 2016

In the legal community , alternative fee arraignments are being driven by clients because these models bring budget predictability. Technology Adoption and New Services. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters.

Survey 60

Survey System Small Business Trends 60

Contently - Strategy

JUNE 18, 2024

The focus isn’t on the product, but on the CRYP’s mission to empower Lakota youth with job and internship experiences that help them strengthen their community. They’ve used neuroscience technology to look at what’s happening in people’s brains while they watch ads and TV shows. They call this long-term memory encoding.

Storytelling 52

Storytelling Examples Brand Branding 52

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Communications 45

Beyond PR

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2C 60

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Beyond PR

JULY 13, 2016

New technologies and scientific research continue to tackle the environmental challenges that we face as both individuals and a country, such as the management of our public lands and waters, protections for our farmers and the health of our families. Energy and Environment. Healthcare and Public Safety. What’s the goal of your campaign?

Energy 40

Energy Healthcare Policies Agriculture 40

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Karen Freberg

OCTOBER 18, 2018

Digital natives (our students) are already embracing technology across the board. We also got to hear from Jake (you may recognize him as the Washington State University student who created the viral video where he rapped and got an internship with Jimmy Fallon). We have to embrace storytelling across mediums. .

Education 56

Education Creativity Video Tools 56