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Why Your Tourism Board Should Network with Travel Agents

5W PR

Tourism boards play a vital role in promoting destinations and attracting visitors to their regions. In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By partnering with travel agents, tourism boards can leverage these existing networks.

Tourism 88
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Why Public Relations Is Essential For The Travel and Hospitality Industry

The Hoyt Organization

Let’s take a closer look at why public relations matters in tourism and hospitality & how a good PR strategy can help your travel business grow. The Importance of Public Relations in Tourism and Travel PR plays a key role in the tourism industry as it helps businesses shape a positive image and build trust with potential travelers.

Travel 77
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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums. Customize marketing strategies to cater to varied preferences and values.

Marketing 100
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How Travel PR Drives Engagement and Customer Loyalty

5W PR

PR campaigns highlighting sustainable initiatives—such as reducing carbon footprints, supporting local communities, and promoting responsible tourism—can attract environmentally conscious travelers. Crisis Management In the travel industry, many things can go wrong, potentially impacting a brand and sales negatively.

Travel 78
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Host live Q&A sessions, spark engaging discussions, and create polls that build a community around the brand and destination. Community Organize online or offline events like travel meetups, photo contests, or volunteer trips. Support the communities that make the magic happen.

Travel 78
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit? And yes, some of them are tourism groups and official outlets. Bring it on!

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Staying afloat in turbulent times with Dan Jasper | On Top of PR podcast

Axia PR

Guest: Dan Jasper has served as the director of public relations at Mall of America for 17 years and has more than 20 years of PR and communications experience prior to that. Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America.

Tourism 62