Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 189

Writing Communications Marketing B2B 189

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 88

Community Publicity Web Social Media 88

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Reason #5: eBooks allow you to create a community around your brand.

eBook 219

eBook How To Writing Community 219

Deirdre Breakenridge

MAY 30, 2018

It is unreasonable to ask trained researchers who have no marketing education and experience to become PR gurus, just like it would be unfair to ask PR professionals to suddenly become research experts in particular areas. Also highlighted under the Community Organizer Practice is the importance of creating an editorial calendar.

Communications 171

Communications Training Education System 171

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. Propel launches 2.0 of its software with another dose of AI.

Software 155

Software Measurement B2B Training 155

The Proactive Report

MARCH 27, 2020

Create goodwill and a sense of being connected to your community. Here are some ideas: Write useful blog posts and post the links in your social content. Offer training or consulting via video conferencing. This is the time to show what you’re doing in this time of crisis. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Look closely and you’ll find plenty of stories. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Secondly, that they must constantly train to acquire new competences matching the pace of digital evolution. Choose the community you want to reach and craft messages adapted to its members.

Mobile 153

Mobile SEO Web Training 153

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. Training schemes in practice are limited. Communication Capabilities. This is related to previous point about education.

Publicity 167

Publicity Ethics Training Education 167

Deirdre Breakenridge

MARCH 25, 2015

So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement.

Pitching 150

Pitching Radio Newspapers Print 150

Rock the Status Quo

AUGUST 1, 2014

I’m not convinced it is related so much to PR pros, though, as it is the fact that so many MARKETING generalists (and entrepreneurs) are taking on PR with little or no PR-specific training. I would be delighted to write an in-depth article about Facebook that your audience would find really useful & hopefully interesting!

Pitching 173

Pitching Guidelines Facebook Advertising 173

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Among programs that do incorporate digital training, social media is typically listed as an elective. Agreed wholeheartedly!

Education 150

Education Course Training Social Media 150

5W PR

MAY 21, 2024

Boost data literacy Organize training for the PR team to comprehend and interpret data, facilitating informed decision-making. Content creation AI can aid content creation by generating outlines, analyzing writing styles, and suggesting pertinent keywords.

Technology 127

Technology Trends Company Storytelling 127

Melissa Agnes

MARCH 21, 2018

Because the risk they face is of the gravest nature, and the impact and the benefits that result from helping these entities and professionals better communicate and connect with their communities, both in and out of crises, is extremely important for everyone involved. Interview for The Police Podcast, with Tim Burrows.

Crisis 55

Crisis Publicity Interviews Training 55

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 121

Communications Case Study Training Reputation 121

Rock the Status Quo

SEPTEMBER 3, 2014

Knowing this, most still aren’t training the talent they already have in-house. For example, they are fantastic at writing copy but NO CLUE how to do content strategy. Just don’t wait for someone to train you. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed.

Agency 188

Agency SEO Advertising Advertising 188

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. Everybody on the marketing team writes.

Content Marketing 179

Content Marketing B2B Marketing How To 179

PR Matters

OCTOBER 16, 2015

Our other responsibilities are varied and include advising management, marketing, HR, internal comms and branding, investor and community relations. writing speeches for internal and external groups. crisis communications. training in presentation skills and. commissioning and sharing of research and studies.

Crisis Communications 100

Crisis Communications Reputation Media Relations International 100

Wadds Inc.

NOVEMBER 11, 2023

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? I always ALWAYS mention when I’m likely to reply and what an “urgent” need really is. Of course not.

How To 102

How To Banking Energy Writing 102

5W PR

JUNE 12, 2020

Other times, it means organizing and conducting surveys, focus groups and/or community meetings. As a trained speaker, there’s often a tendency to want to lead and be in control of a conversation, but being a good listener is essential as well. An effective PR person is a first-rate communicator.

Ethics 128

Ethics Government Data Groups 128

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. None of the data you submit will be used to train ChatGPT’s models. It makes sense. Fair enough.

Software 119

Software Pitching Ethics Privacy 119

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PR for Anyone

JANUARY 17, 2024

The unique training regimen required for such daring expeditions is extensive, and includes activities such as Jenn’s use of an oxygen deprivation tent to simulate high-altitude conditions. Balancing her already full life, Jenn’s training routine was unconventional yet effective.

Training 130

Training Exercises Community YouTube 130

PRSay

DECEMBER 21, 2017

“In the future, PR professionals will not only have to be good communicators, but also designers, creating images and videos,” he says. The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”. PR connections.

Publicity 151

Publicity Radio Technology Sports 151

Melissa Agnes

MARCH 12, 2020

I also want to take a moment to thank Bridget for her selflessness and bravery in, not just writing this letter, but for granting me permission to share it with all of you. But I am the one that most understands being crisis ready due to my training with Melissa. And I hope you will too. Click here to gain access.

Crisis 130

Crisis Crisis Management Tourism Resources 130

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. I am also a big advocate of training and education as a tool to create excellence in output – so I see this change coming through a lot of training!

Local 120

Local Radio Community Tools 120

The Proactive Report

OCTOBER 19, 2015

Yes, everyone needs to be able to use email, messenger, texting and other methods of communicating, but our jobs go so much further. We need to know: how to write for the web. how to communicate visually. understand the community active in each platform or network. what platform our audience is on. how to listen.

Communications 100

Communications Training Web Analytics 100

Communications Conversations

NOVEMBER 12, 2020

I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure. Along that line, keep your writing conversational. Many times, this backfires.

Publicity 174

Publicity Leadership Corporate Agency 174

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. It’s to grow communities where they live.” In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Waxing UnLyrical

JANUARY 28, 2017

We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively. Sign up here. You, me, and us.

Training 94

Training Banking Community LinkedIn 94

PRSay

APRIL 19, 2021

You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. It’s a discussion we have almost daily in the Spin Sucks Community. To see how well this works in real life, Google “PR metrics.” It’s not going away and we’d like to be part of the important conversation. .

Media 199

Media Newspapers Google Energy 199

PR Fuel

JANUARY 14, 2018

Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Now this sounds like a great story, however, it is essential when writing the press release to make sure that it doesn’t come off as a sales pitch.

Local 77

Local Company How To Training 77