PRSay

MAY 5, 2020

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. While many of them are entering the world of video production and user generated content (UGC) for the first time, there are a few things to keep in mind before firing up that smartphone or webcam.

Video 203

Video Film Energy Local 203

5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. These are simply communities where gamers discuss and recommend new games.

Video 78

Video How To Marketing Television 78

Cision

OCTOBER 11, 2017

In the fourth and final episode in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research. In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists? Video 2: Jay Baer Asks: Is Fake News Really a Thing?

Video 210

Video Journalism Study Survey 210

ReimaginePR

NOVEMBER 13, 2014

They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories from around the community. The LUbrary is a resource for the community, funded by the community. Greater Portland is My United Way. Dynamic Duo.

Branding 306

Branding Brand Storytelling Resources 306

Onclusive

AUGUST 22, 2017

While video and multimedia production is sometimes managed by creative teams or outsourced to boutique agencies specializing in visual storytelling , today’s PR teams are expected to have a baseline understanding of how to storyboard video content or write a creative brief requesting visual assets tied to their campaigns.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.

Digital PR 264

Digital PR Marketing Infographics Video 264

Contently - Strategy

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do The IBM Data Science Community is one of the best user-generated content examples. The result?

B2B 99

B2B Brand Branding Case Study 99

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. My favorite hashtag is of coarse #Castropignano I like to see what the community is doing on a daily basis. New hashtags are surfacing every day. I am also a huge fan of MMA.

Engineering 413

Engineering Pinterest Social Media Radio 413

5W PR

MARCH 22, 2025

Photos and videos of adaptive skiing in action help potential participants visualize themselves on the slopes. These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives.

Strategy 78

Strategy Sports Training Transportation 78

PRSay

OCTOBER 15, 2024

Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes. He went to replace it and waited for hours in a long line to get the latest iPhone, which was the first model to have video. Then he started at the station as an Emma L.

Storytelling 141

Storytelling Local Transportation Television 141

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Talk about raising community spirits! The challenge generated billions of views and almost 2 million response videos, including from celebrities, college mascots and athletes.

Hotels 282

Hotels Branding Brand Guidelines 282

5W PR

NOVEMBER 21, 2024

Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest. Utilize TikTok’s short-form video format to showcase book excerpts, character introductions, or behind-the-scenes content. Building a sense of community can foster loyalty and word-of-mouth marketing.

Industry 78

Industry Apparel Print Marketing 78

ImPRessions - Crenshaw Communications

MARCH 27, 2024

In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. The heartfelt video statement instantly quelled the furious conspiracy-mongering that had consumed coverage of the Royal Family – at least for the time being.

Privacy 332

Privacy Video Crisis Publicity 332

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

JUNE 21, 2017

Every PR professional has the ability to record videos, stream live events, and create ad campaigns to promote content. For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

DECEMBER 30, 2024

The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts. UGC encourages interaction and fosters a sense of community among travelers. Engage with the Community Show appreciation for user-generated content by responding to comments and messages promptly.

Travel 78

Travel Marketing Privacy Community 78

5W PR

FEBRUARY 26, 2025

Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist. Community Engagement Strategies Successful accessibility initiatives require deep community engagement.

Industry 78

Industry Nonprofit Guidelines Community 78

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. Their behind-the-scenes content and player-focused videos regularly generate millions of views by matching TikTok’s informal, authentic style.

Social Media 109

Social Media Branding Brand Crisis Management 109

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This bodes well for PR professionals who focus in employee and community relations. Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already. But in 2022, employee engagement will be the new recruitment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. It’s not about the logo.

Branding 284

Branding Brand Small Business Retail 284

PR for Anyone

OCTOBER 27, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Go to www.Canva.com and create great free images (already pre-sized for you) or record videos to go with these topics. Create and post a video. How to Create Content Fast?

Real Estate 227

Real Estate How To Infographics Video 227

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Community Relations. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth.

Strategy 78

Strategy Education Video Storytelling 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. Instagram remains the premier platform for fitness content, with workout videos generating 300% more engagement than static posts.

Strategy 78

Strategy Marketing Local SEO 78

Deirdre Breakenridge

MARCH 24, 2020

Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.

Communications 236

Communications Resources Leadership Video 236

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. A “lessons learned” piece is also among the most versatile, and it can usually be augmented or even replaced by a video version. . How can marketers cope? What does it do for publishers?

Leadership 353

Leadership Insurance Insurance B2B 353

Remote PR Jobs

DECEMBER 31, 2024

Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.

Tools 100

Tools Communications Software Google 100

Deirdre Breakenridge

JANUARY 5, 2018

The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community. The commercial reminds viewers that the season of giving never ends, and highlights the importance of giving back regardless of the time of the year.

Film 0

Film Insurance Insurance Creativity 0

5W PR

DECEMBER 23, 2024

They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Showcase how sustainable tourism initiatives benefit local communities and the environment. Transparency and Honesty Clearly communicate the sustainability commitments and certifications.

Travel 78

Travel Tourism Marketing Local 78

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Make it about your team, and you’ll reach your community’s hearts. It’s about your community. Next on your list should be to build a community and involve them in your social media efforts. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

5W PR

DECEMBER 28, 2024

Video Content Video content has become increasingly popular in recent years, and casinos can leverage this trend by creating engaging videos. Local Partnerships Collaborating with local businesses can help casinos reach a wider audience and create a sense of community.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Brand Branding 276

5W PR

NOVEMBER 12, 2024

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. This inclusive approach fosters a sense of community and helps brands build trust and loyalty among a diverse audience. The Rise of DIY and Hacks TikTok has also fueled a resurgence of DIY beauty trends.

Trends 78

Trends Consumer Marketing Viral 78

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Engagement ads can generate engagement by serving your brand message to people who have a history of engaging OR a video view ad to people who watch videos.

Brand 246

Brand Branding eBook Leadership 246

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

PRSay

FEBRUARY 2, 2024

Short-form video reigns. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today. In doing so, backlash from supporting issues that are “off-brand” can be mitigated.

Trends 187

Trends Video B2C Measurement 187