Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Brand Branding 176

5W PR

APRIL 8, 2025

To succeed, retailers must act as destinations, offering immersive environments that foster emotional connections and community. On one hand, a viral TikTok moment can trigger an immediate surge in Amazon sales. Building and nurturing a community is more important than ever.

Retail 78

Retail Viral Community YouTube 78

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier]. The rules of social media readily disprove these methods. Grassroots methods.

Viral 100

Viral Social Media Guidelines Groups 100

Prowly

APRIL 10, 2025

A single incident can go viral and damage your brand image significantly. This means delivering value but also building a community and interacting with it. The incident was captured on video. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image.

Social Media 104

Social Media Reputation How To Media 104

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. As apologies go, it’s late, but not bad.

Construction 385

Construction Social Media Crisis Reputation 385

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. So, the GitLab staff decided to rope in the professional community for help. Oscar Munoz, United CEO, apologized for the incident on social media.

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. in Communication program. Probably not.

Video 95

Video Facebook Twitter Viral 95

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AMP enhances the user experience and works well when you want to include video, images and data-rich content on a page.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The organization also encouraged patients to share their #GetNaked stories to build a community and connect to patients. Offer Simple Asks. Include Imagery.

Healthcare 163

Healthcare Social Media Media Education 163

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. And videos about facts and cool weird things do much better on YouTube.”. Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Mobile 105

Mobile Community System Social Media 105

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Once you are set up, follow these best practices: Include a photo, video or GIF with your posts. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

SEPTEMBER 13, 2022

Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world.

Brand 118

Brand Branding Video Social Media 118

Waxing UnLyrical

MARCH 12, 2014

A meme is anything that spreads via the Internet: a concept, idea, or, very often, a video or image. In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. Why Does It Work?

How To 82

How To Marketing Viral Community 82

5W PR

OCTOBER 25, 2023

Harnessing viral potential TikTok is renowned for its ability to turn ordinary content into viral sensations overnight. Virality can significantly boost brand visibility, create buzz, and introduce a brand’s products or services to an expansive audience.

Trends 78

Trends Brand Branding Viral 78

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Like a lit fuse, her post burned through the tech community and exploded into public consciousness. As the world knows, UA hit turbulence with its disastrous handling of a passenger situation that was caught on video. But the real wreck came when engineer Susan Fowler penned a scathing account of her year working there.

Airlines 180

Airlines Reputation Journalism Crisis 180

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant. Jonathan W.

Social Media 91

Social Media Trends Viral Media 91

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While the key is to use flash mobs to garner attention from the onlookers, social media helps to improve their repeat audience as well as capture fresh eyeballs for the gig.

YouTube 95

YouTube Viral Video Social Media 95

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

5W PR

JUNE 12, 2023

They also foster a sense of community and inspire others to embark on their own journeys. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. Travelers share their experiences, photos, and videos on social media. This effectively turns them into brand advocates.

Tourism 88

Tourism Social Media Travel Marketing 88

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

Prohibition

MAY 30, 2023

The beauty community dominates TikTok with new products and trends constantly. You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. Elise maintains popularity with her get-ready videos. Millie McCarthy tries out these viral products and showcases what they are really like.

Viral 62

Viral Trends Video Community 62

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Brand influence is born in a community. The campaign was all about creating new drinks, sharing photos, tweets, posts, and videos and generally pouring on the word-of-mouth love for the brand. The post 5 Ways PR Helps Drive Sales appeared first on Crenshaw Communications. Create True Advocates. Promote Brand Values.

Education 120

Education Leadership Viral Consumer 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Exercises Viral 120

Stephen Waddington

FEBRUARY 10, 2019

It's published a guide to community management on the platform. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It’s an issue I explored in a blog post this week. ??

Viral 68

Viral Journalism Analytics Case Study 68

Solo PR Pro

MARCH 16, 2021

Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Whether you share a weekly blog, video or social post, you need a piece of visibility content that consistently puts you and your brand in the view of your peers, plus current and potential clients. Focus on community.

How To 96

How To Social Media Community eBook 96

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? Photography and most recently videos are becoming very important, more so than numbers. Sally has ONE viral post that brings in all those views. She dishes and we serve the following advice for PR professionals.

Pitching 120

Pitching Instagram Viral YouTube 120

PR 20/20

NOVEMBER 11, 2016

Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. Seeking links for off-page SEO requires you to leave your comfort zone and reach out to others across the online community. Stay active and helpful.

Infographics 80

Infographics SEO Strategy Viral 80

Waxing UnLyrical

AUGUST 22, 2014

Mark Schaefer offers his video response. Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ALS Ice Bucket Challenge: Who really benefits? Have you taken the #IceBucketChallenge?

Nonprofit 84

Nonprofit Viral Social Media Resources 84

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Influencers are a critical component of an effective communications campaign. Influencers and brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Konnect Agency

MAY 15, 2020

TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. Never before have brands been able to create virality on such a massive scale. Top-performing challenges inspire hundreds of thousands (and sometimes even millions) of TikTokers to make videos about a brand.

Viral 52

Viral Video Social Media Creativity 52

Konnect Agency

JANUARY 17, 2020

Instead of chasing after a viral moment, brands need to understand what’s driving the conversation amongst their consumers so that they can join and deliver value to this chatter. Advanced, dynamic and direct ads targeted to communities and tribes. Both long-form and short-form videos are among the most-shared content on social media.

Social Media 87

Social Media Trends Media Instagram 87

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. 3% are redirected to an app.

Instagram 63

Instagram Marketing Viral Airlines 63