Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Melissa Agnes

MARCH 12, 2020

I also want to take a moment to thank Bridget for her selflessness and bravery in, not just writing this letter, but for granting me permission to share it with all of you. If you weren’t able to attend the webinar, I highly suggest listening to the replay. This does not mean we are not faced with significant challenges. Bridget. .

Crisis 130

Crisis Crisis Management Tourism Resources 130

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

PR 20/20

MAY 19, 2020

In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). Once the news gets out, you’ll be able to check individual LinkedIn pages, where generally the writers and journalists will have notified their community that they are actively looking for work.

Writing 72

Writing Branding Brand Construction 72

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Deirdre Breakenridge

MARCH 25, 2015

So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement.

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. Check out the on-demand replay of their webinar now! Then, locate the target influencers and their community.

Video 120

Video Film Content Marketing Strategy 120

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. When you write for the greatest possible audience, you lose the ability to narrow a focus and reach people who are truly interested in what you have to offer. Register today!

B2B 120

B2B Marketing Content Marketing Technology 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

– Hold a webinar with an influencer as the host. – Write a series or blog together. Engage with your community and build relationships. Here are some ideas : – Host a live Q&A . – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

Cision

JANUARY 21, 2016

During the webinar, Scott and K.C. We also talked on a weekly basis to our coastal communities and had them give us updates on what their rental properties/hoteliers were reporting to back that evidence. View the on-demand webinar today! Here, Scott and K.C. Q: You didn’t find anything via social – but what if you did?

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. And if you don’t have one, then write one. This year’s theme is “Doing the Right Thing.” Unless you’re a small agency with few clients, these conflicts are inevitable.

Ethics 137

Ethics Policies Guidelines Employee 137

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Join our April 29 webinar, “ Film School: How to Use Video for PR !” .

Film 120

Film Content Marketing Analytics Measurement 120

Deirdre Breakenridge

JANUARY 7, 2016

Write an ebook? Host a webinar series for customers? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Will you blog more frequently?

Survey 90

Survey Content Marketing Marketing Measurement 90

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. It’s a community for anyone that’s keen to learn practical communication skills to get ahead in their job. It will consist of a series of six fortnightly webinars and community discussions.

Communications 95

Communications Community Blogging Agency 95

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course.

Communications 121

Communications Case Study Training Reputation 121

Cision

AUGUST 5, 2015

At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram. Before the webinar, Jenn took the time to answer a few of our questions on using Instagram effectively. JH: Unfortunately, no.

Instagram 120

Instagram Video B2C Mobile 120

Waxing UnLyrical

NOVEMBER 3, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! RSVP here: [link] #pr [.]

Measurement 105

Measurement Blogging Tourism Social Media 105

Waxing UnLyrical

NOVEMBER 15, 2010

Write original, timely, relevant content , says Google (heard this one before ?). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s people, not robots, reading your headlines, and these people are more likely to click-thru a clever headline. Wanna Subscribe?

Google 110

Google SEO Engineering Measurement 110

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”.

SEO 129

SEO Content Marketing Marketing Software 129

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 94

Blogging Writing Facebook Twitter 94

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.

Media 78

Media YouTube Transportation eBook 78

5W PR

NOVEMBER 16, 2023

Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Community building Encouraging UGC contributes to building a sense of community around a brand. This fosters a sense of community.

How To 78

How To Community Customer Service Social Media 78

Sword and the Script

NOVEMBER 24, 2020

Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. The average conversion rate – pre-pandemic – for webinars was around 39-44% according to ON24 and GoToMeeting, respectively. Those numbers look pretty good to me by comparison.

B2B 98

B2B Marketing Survey System 98

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. less-than half (48%) participate in online communities with their audience. As a result, B2B marketing writers turn to analytics and social media to inform their writing.

Survey 116

Survey B2B Marketing Interviews 116

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Shall We Tweet?

Measurement 87

Measurement Tourism Blogging Resources 87

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Why: Are you using the right tools to turn all your writing into profit? This is a great read even though the webinar is over (sniff). Why: The medium through which we communicate is constantly evolving. Blogging for Profit?

Blogging 82

Blogging SEO Community Resources 82

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Wanna Subscribe?

Tools 104

Tools Marketing Nonprofit Mobile 104

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Want to build your support base and spread your ideas?

Writing 120

Writing Social Media Community Course 120

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes an average of 4 hours to write in 2022.

B2B 113

B2B Marketing Survey Software 113

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 74

Conference Measurement Tourism Twitter 74

Waxing UnLyrical

DECEMBER 24, 2010

Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Wanna Subscribe? Shall We Tweet? Liked what you saw?

Publicity 94

Publicity Creativity Measurement Twitter 94

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. My B2B clients are more open to sponsored content.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that. Shall We Tweet?

Publicity 100

Publicity Facebook Twitter Measurement 100

Waxing UnLyrical

OCTOBER 20, 2010

We have some neat giveaways, including a couple of comps to GrowSmartBiz 2010 on November 5 ( disclosure: I’m speaking, and Network Solutions, one of the hosts, is my client ), and something very special from writing coach extraordinaire, Ann Wylie. I know I always leave with notes on how to improve my own work. Wanna Subscribe?

Measurement 81

Measurement Tourism Blogging Writing 81

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. The services is free for both users.

Software 85

Software Pitching Technology B2B 85