Inbound PR

FEBRUARY 29, 2024

Many of the big companies have a Chief of Staff for all of their SVPs and above, and some even for VP and above. I've been a Chief of Staff for close to two years but I've held similar positions in the past without the title. People often ask me "What is it that you actually do?"

Company 127

Company Technology Leadership 127

Inbound PR

AUGUST 18, 2021

That's both for individuals and for companies, especially with regards to technology and IT. There's always something new. And Covid-19 has made it even more challenging. The new normal is different. Juggling is the new normal it seems.

Mobile 118

Mobile Technology Writing Blogging 118

Inbound PR

DECEMBER 27, 2022

Two big things happened this year for me professionally: I joined a new company starting a new job and I published my second book (on a completely unexpected topic even for me). It's my take on the much-debated question if women can have it all - career and kids - reflecting on how 2022 went for me.

Company 118

Company 118

Inbound PR

MAY 21, 2020

A couple of months ago, I covered customer experience and the Cisco racetrack - or lifecycle across the customer journey that's extremely important for companies to be able to drive customer success. Today, I want to show you one more model that's become more and more popular if you work in SaaS or Customer Success.

Company 117

Company 117

Inbound PR

FEBRUARY 21, 2022

Program and project get assigned to multiple projects at the same time alongside other stakeholders from the companies. We move too fast and work on too many things at the same time. Many leaders want everything done now.

Leadership 118

Leadership Resources Company 118

Inbound PR

JANUARY 20, 2021

They want to know that company investments are worth it. Consider it a buzzword or not, ROI is still important. Executives care about it. When it comes to building or growing a new department such as Customer Success, especially if you don't have experience in it, ROI is equally important.

Measurement 116

Measurement Infographics Examples Company 116

Inbound PR

JUNE 11, 2019

Our company Crello - which offers a design tool specifically for marketers and bloggers - has gone through multiple trials and errors but we've learned a lot. PR especially plays a key role because as a start-up nobody knows you and you need to get the word out about your existence, your products and the new value that you add in the market.

Course 110

Course Tools Marketing Branding 110

Inbound PR

MARCH 13, 2018

The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies. Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades.

Education 91

Education Social Media Media Digital PR 91

Inbound PR

JANUARY 6, 2021

I'll have to be honest, 2020 was rather busy for me with a still relatively new job at a new company in a new country, getting pregnant and giving birth, moving to a new city, buying a house and furnishing it.

Blogging 96

Blogging Company 96

Inbound PR

SEPTEMBER 16, 2020

When you are building a Customer Success practise at your company, there are quite a few things to consider. In fact, only 30% of CS professionals think that their company has provided them with enough resources to do their jobs properly. The most requested resources are better tools at 39% and more training at 31%.

Infographics 79

Infographics Training Resources Tools 79

Inbound PR

SEPTEMBER 18, 2018

92% of businesses state that content has become an asset to their company. In addition to generating high-quality leads and establishing a stronger positioning for your product or services, content marketing improves both the lead quality and lead quantity for 74% of companies.

Infographics 72

Infographics B2B Content Marketing Marketing 72

Inbound PR

MARCH 22, 2021

In fact, tech companies are hiring for different types of talent. Just like any other company, tech companies have different functions that ensure the business can run daily. Tech and IT are hot industries right now especially with the whole Coronavirus situation that's pushing us to 100% work remotely.

Engineering 71

Engineering How To Company Industry 71

Inbound PR

OCTOBER 9, 2019

The PESO model is still alive and well, but too many companies are ignoring one major part of the timeless marketing model - Earned Media. What many companies lack is third-party validation , Here I go: TELL YOUR STORY FIRST. In other words, don't wait for someone else to realize how great you are. Get the word out, and fast.

Strategy 74

Strategy Video Social Media Company 74

Inbound PR

MAY 15, 2018

We invented inbound marketing which helped thousands of companies out there drive good-fit leads through their own website and content , and then pass them onto the sales department that though an inbound sales philosophy became able to close these leads into actual customers and so grow the company's revenue.

Software 72

Software Company Marketing Brand 72

Inbound PR

AUGUST 7, 2018

"People leave managers, not companies.". But management is an extremely important function in any company. Have you heard this saying before? I'm sure you have. I've spent a lot of time learning about leadership and as part of that, it's differences to management. My greatest manager so far was Amanda Whyte who taught me a lot.

Infographics 72

Infographics Construction Leadership Report 72

Inbound PR

JULY 31, 2018

The more you move up in a company and the bigger the company becomes (i.e. It's hard to persuade someone else to do what you want or to agree to the approach you are proposing so that you can execute.

How To 74

How To Video Corporate Course 74

Inbound PR

MARCH 4, 2020

Alongside digital transformation , it's probably the biggest concern for a lot of companies. Would you say customer experience (CX) is one of the key corporate buzzwords in the last few years? I'd definitely say so. Why is that? Well, because the customer really has become king.

Consumer 71

Consumer Corporate Meeting Examples 71

Inbound PR

JULY 3, 2019

Context-rich data can help businesses provide consumers with increasingly personalized products & services that can often be obtained at lower prices & delivered more efficiently.

Report 90

Report Trends Education Data 90

Inbound PR

FEBRUARY 26, 2019

After gathering some great experience at those software companies they both set out to start their own business around content and are doing a terrific job at it. I consider myself very lucky to have some super intelligent and talented friends. Kareem and his brother Aamen are among them.

Brand 69

Brand Branding Small Business Software 69

Inbound PR

OCTOBER 13, 2019

Traditionally, the powerful function of a company has been Sales. Sales has usually had the final decision-making and driven the company forward simply because Sales brings the money which is what execs look at. As HubSpot's flywheel explains, existing customers have become the biggest source of new business and hence growth.

Infographics 61

Infographics Agency Company Report 61

Inbound PR

JUNE 12, 2018

If your company is up-to-date with what's happening in our digital world, this shouldn't surprise you. Did you know that for 69% of marketers say that converting contacts/leads into customers is their top priority for the next 12 months?

Resources 83

Resources Data Report Trends 83

Inbound PR

APRIL 2, 2020

But what's worse is that COVID-19 has overtaken my inbox - I've received dozens or more emails from companies, including a bunch of irrelevant and dry press releases on how they're tackling the crisis. My LinkedIn, same story. My Twitter, likewise. Google, also. COVID-19, COVID-19, COVID-19. It's a huge crisis, I won't deny it.

Crisis 77

Crisis LinkedIn Google Facebook 77

Inbound PR

MARCH 20, 2018

At one stage or another, every company experiences this. Poor or ineffective communication is one of the key barriers to change in organisations. In my role as Global Partner Program Manager at HubSpot, I've recently taken on a new challenge - to run the internal communication for our Partner Program.

International 79

International Internal Strategy Communications 79

Inbound PR

JANUARY 15, 2019

No wonder then that one-third of companies are planning to increase their innovation-related investments by more than 50% as worldwide spending on technology and services to enable digital transformation (DX) is going to reach nearly $2 trillion by 2022.

Infographics 76

Infographics Print Technology Company 76

Inbound PR

NOVEMBER 20, 2019

But if we look at the business world, very few companies are truly customer-first. And so many companies have never truly focused on putting the customer first, meaning completely shifting their business models. The sales department and the sales quotas rule the world as that's how most businesses make money.

Retail 63

Retail Agency Examples Industry 63

Inbound PR

SEPTEMBER 10, 2019

Last week, September 5th, was my last day at HubSpot after almost five years at this amazing company. I'm beyond grateful for my experience at the company but the time had come to move on from Ireland and find another home for myself. It was a sad day as I'll miss all the incredible people I've met. I've learned so much at HubSpot.

International 67

International Internal LinkedIn Study 67

Inbound PR

SEPTEMBER 11, 2018

In an internal meeting at HubSpot, Jon futher explained how: The problem with most companies is that they have built their company designed with my dad in mind and not me in mind. Each day, each month, and each quarter, we have to start new. ".

Energy 63

Energy International Internal Meeting 63

Inbound PR

NOVEMBER 27, 2018

What makes companies stand out in a blue ocean? As for companies, I spent years in consulting. I often get asked two questions: How did you manage to build your own brand? To both of these questions, the answer in its simplest form is value.

Infographics 59

Infographics How To International Internal 59

Inbound PR

JULY 17, 2018

Account-Based Marketing (ABM) has been a popular term over the last few years with a lot of companies jumping on it. I came across a great article from one of our agency partners at HubSpot about ABM and decided to run a whole post on it.

Marketing 67

Marketing Agency Company 67

Inbound PR

FEBRUARY 3, 2021

I've worked in agencies, SaaS and IT companies. Since I started my career, I've held about 10 different positions and switched four industries - I began in PR, moved into Marketing, then Customer Success, then Project and Program Management. So it's safe to say that I've had experience switching roles and industries.

Industry 71

Industry Agency Company Marketing 71

Inbound PR

MAY 22, 2018

Lots of companies and individuals have been scared of it over the last year since it was announced. It states that companies must be transparent and fair with how they collect, process and use personal data. The GDPR or EU's new general data protection regulation is coming into effect on 25 May. GDPR is full on inbound.

Data 59

Data Blogging Company Communications 59

Inbound PR

NOVEMBER 27, 2019

All of this sounds very logical and kind of simple but its actual execution is what most companies and professionals have major difficulties with. Measurement then is essential to 1) gauge the success of your campaigns and 2) improve as you go.

Measurement 71

Measurement Agency Company Branding 71

Inbound PR

OCTOBER 2, 2018

Not just satisfying but delighting customers is only possible when you have a company culture that puts the customer first through action. Because we know that if you focus on your customers, your business will grow better in a much more remarkable and sustainable way. But truly walking the talk is difficult.

Company 67

Company Brand Branding Marketing 67

Inbound PR

JULY 3, 2018

The purpose of this post is to help companies that want to understand how to get started with inbound marketing and those that want to sense check if they are implementing it correctly. Those that are, I'm sure that some of them are not necessarily doing it correctly. I've seen this first-hand during my consulting days.

Infographics 63

Infographics How To Marketing Company 63

Inbound PR

DECEMBER 23, 2019

I recently watched a 10-minute TED talk which clearly explains why setting the right goals is the secret to success for companies. Of course, but I prefer to stay focused on the one big thing that will make the biggest difference in my life. It's also about setting the right goals for the right reasons.

Course 71

Course Examples Company 71

Inbound PR

OCTOBER 23, 2018

The inbound movement began with inbound marketing which enabled companies to adjust to this new reality and attract customers to their products and services via content marketing, social media marketing, SEO and other types of owned media.

SEO 66

SEO Content Marketing Consumer Social Media 66

Inbound PR

OCTOBER 30, 2018

But not adapting quickly puts your company at too big of a risk. It's been over a decade since this movement started and you'd think that 10+ years should be enough to change mindsets and work procedures. Change management is not easy, I know.

Corporate 66

Corporate Communications Data Social Media 66