Company Consumer Employee Trade Shows 
The Hoffman Agency
FEBRUARY 17, 2020
I worked on a broad range of B2B PR clients, one of which was a contract cleaning company. In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress.
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.
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Landis PR
NOVEMBER 15, 2021
Are you a B2B company? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. More of a consumer audience? Channels should integrate AND reach your target customers. Post on social channels where your audience lives.
Sword and the Script
OCTOBER 25, 2022
“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Broader remit, more engagement across the company.”. Old and new tasks.
PR Fuel
JULY 14, 2021
Over 80% of consumers feel more positive about a brand after reading customized content. It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service.
Solo PR Pro
JUNE 8, 2021
After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company. Two years later, the company restructured and Nicole was let go. From there, I started the company. First taste of solo PR freedom.
Communications Conversations
MARCH 29, 2019
Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Jordan has a true passion for communication and sports!
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