Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. It will not only make it easier to attract and retain talent; it will also improve your company’s performance and sustain it over time.”

Employee 118

Employee Company Marketing Case Study 118

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values. As a result, we’re an entrepreneurial group.

Agency 353

Agency Communications Marketing Leadership 353

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.

Employee 120

Employee Branding Brand Social Media 120

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers. The cause has to meet both your mission/values and employee/consumer expectations.

Employee 120

Employee Consumer Banking Local 120

Cision

DECEMBER 18, 2015

Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions on social – and your audience is taking note. If you aren’t empowering your employees on social, it could have a negative effect on your brand’s reputation. Build Positive Reputation.

Employee 120

Employee Reputation Social Media Education 120

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions. Grow Our Creative Capabilities As An Agency.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But the conflict typically runs deeper. A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR in High Definition

SEPTEMBER 22, 2020

Few companies have done really well during this period. But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Listen to your employees. Explore ways to be creative and innovate.

Creativity 116

Creativity Employee Newspapers Crisis 116

ImPRessions - Crenshaw Communications

MAY 25, 2021

Yes, there’s still a hierarchy, and that’s an important part of any functioning business or company. But fewer employees and layers of management mean more opportunities to move up, and to try new things that just wouldn’t be possible at a larger agency.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Polish the company story, but don’t lose authenticity. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful. A big misconception among PR people is that they can only offer up a spokesperson to speak about the company’s story of the day.

Media 333

Media Pitching Report B2B 333

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 91

Employee Training Leadership Video 91

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 99

Creativity Study Ethics Publicity 99

PRSay

MAY 2, 2023

Flexible work environment Ever since our country was shut down during the pandemic, companies have realized how much work employees can do from home. A physical office that employees can come to when needed is important to have. Other job benefits we value include company stock options and charitable-matching gift programs.

Energy 202

Energy Employee Insurance Insurance 202

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 193

Employee Policies Agency Study 193

5W PR

JANUARY 4, 2020

Most companies focus their rebranding efforts on winning over customers, the media, and the public at large. However, companies should begin their rebranding efforts internally. Don’t allow employees – even contracted janitors – to find out about the change in the news. Companies must reassure employees.

Branding 148

Branding Brand How To Employee 148

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

The Proactive Report

NOVEMBER 3, 2022

They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. But imagine for a moment that you are the owner of that company and you haven’t spent much time or effort on building a more accurate representation of yourself or your company online.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Onclusive

JUNE 2, 2021

As we discussed in The Executive’s Guide to Building and Leading an Impactful Communications Team , this step should start with reviewing your communications goals, which should emerge from—and align with—your overall company goals. Ask these questions to better understand your audiences: Which audiences are you talking to?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. You might connect your campaign to a particular event, such as World Kindness Day on Nov.

Employee 156

Employee Crisis Reputation Creativity 156

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. As Gallup writes, “Employees are consumers of the workplace.

Internal 139

Internal International Communications Strategy 139

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Explain the company and business objectives. Full-time employees have a tendency to take brand messaging for granted. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

Cision

DECEMBER 20, 2017

But for companies in less glamorous industries, this job may seem more challenging. Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity.

Industry 222

Industry How To Insurance Insurance 222

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. To that end, here are a few creative PR ideas to help the recruiting shop out. Lots of companies host open houses, which means another one is more of the same in a sea of sameness.

Resources 86

Resources Creativity Publicity Local 86

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

Employee 85

Employee Small Business Resources Insurance 85

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Golin’s News section shares recent announcements, expert insights and employee perspectives.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. How are its employees treated? What does it value?

Marketing 173

Marketing Creativity Storytelling Privacy 173

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Onclusive

JANUARY 31, 2018

Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people. Company Orientation & Genotype. They have a DNA, which you can read more about in my book. “To

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Branding 246

Branding Brand eBook Leadership 246

PRSay

JULY 23, 2024

They can reduce time and effort devoted to routine tasks and free professionals to focus on higher-order thinking and creativity. As more communications professionals are being tasked with helping draft policies for their companies and organizations, here are some points to consider.

Policies 178

Policies Ethics Privacy Training 178