PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 148

Publicity Privacy Crisis Communications Ethics 148

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Axia PR

JUNE 3, 2023

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

Privacy 62

Privacy Facebook Data Company 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 136

Crisis Privacy Airlines Facebook 136

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging. Impact : Missteps in addressing or messaging on digital platforms can damage brand reputation.

Reputation 60

Reputation Ethics Employee Government 60

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 150

Technology Study Communications Survey 150

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. According to the study: 90% are more likely to recommend that company to friends and family. 66% are more willing to share their data with a company they trust. 66% are more willing to share their data with a company they trust.

Brand 112

Brand Branding Survey Customer Service 112

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Definitely check him out. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it has only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. Definitely check him out. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

5W PR

MAY 31, 2024

Building trust In an era dominated by digital nuances, data breaches, and cyberattacks are capable of wreaking havoc on a company’s reputation. Showcasing security excellence A strategic PR approach can highlight a cyber tech company’s dedication to sturdy cybersecurity protocols.

Industry 78

Industry Privacy Crisis Crisis Communications 78

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. Treat every piece of internal communication as if it were external.

Internal 156

Internal International Communications Employee 156

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

Burrelles Fresh Ideas

OCTOBER 17, 2023

I have witnessed companies I deal with and friends in their personal lives both fall victim to various cyberattacks. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention. Companies are recognizing the value of working together to combat cyberthreats.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

OCTOBER 25, 2022

“Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit, more engagement across the company.”. Adherence to privacy regulations.”. Crisis interrupted. Broader remit. Other duties as required. Dynamic content and regulations.

Communications 149

Communications Crisis Internal International 149

5W PR

JANUARY 29, 2024

In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. To protect against these risks, a strong crisis communication plan is essential.

Industry 78

Industry Publicity Ethics Privacy 78

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 211

Writing Communications Marketing B2B 211

The Stalwart Blog

NOVEMBER 18, 2019

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. I work from startups all the way to multi-national companies.

Data 60

Data Privacy System Crisis Communications 60

PRSay

SEPTEMBER 22, 2016

They also have access to information and insights that are afforded to a select few in most companies. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. This is where employee communications professionals can get stuck in the middle.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Shift Communications

SEPTEMBER 21, 2017

Consequently, it’s also creating a PR issue that could have a negative halo effect on all tech companies—especially those involved in B2B security. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny?

B2B 60

B2B Crisis Communications Leadership Case Study 60

Reputation Us

JANUARY 4, 2016

. “Most reports characterize these attacks as ‘sophisticated,’ but in truth the majority of methods used are Information Age-old and well-established ways to hack a network,” says Aaron Hayden, IT security analyst at CliftonLarsonAllen (CLA), a company that regularly audits security at healthcare organizations.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging. Impact : Missteps in addressing or messaging on digital platforms can damage brand reputation.

Reputation 60

Reputation Ethics Employee Government 60

Critical Mention

JUNE 14, 2018

This scene is an example of creating a need and sense of urgency before you can persuade the person that your company deserves a placement. There’re a few companies on Shark Tank that turned down a big offer but are still doing incredibly well. Then the employee says, “Exactly, supply and demand my friend.” Until next time!

Pitching 70

Pitching Media Employee Privacy 70

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Q: What should my crisis team be focusing on? A: If you have a designated crisis response team, that is a good start.

Crisis 78

Crisis Financial Banking Crisis Management 78

The Hoffman Agency

AUGUST 29, 2019

While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity. Not a single guest had a background in communications, but they brought with them an ideal of how they want a company they know and trust to react if a crisis strikes.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

We know, for example, for a company like McDonald’s if they were to increase positive perception on key environmental attributes by 25% that it would generate $140 million of quarterly incremental revenue. Which is as much a tribute to good crisis communications as anything else. That is modeled and defensible.

Analytics 40

Analytics Crisis Data Measurement 40

5W PR

MARCH 13, 2025

Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management. The company recalled 31 million bottles of Tylenol, a $100 million decision that prioritized public safety over short-term profits. This approach helped maintain stakeholder trust despite the severity of the incident.

Crisis 78

Crisis Examples Industry Crisis Management 78

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Waxing UnLyrical

MARCH 9, 2016

My area of interest is in crisis communication. From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Learnings from social.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

My area of interest is in crisis communication. From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Learnings from social.

Instagram 32

Instagram Privacy Guidelines Social Media 32

5W PR

MARCH 30, 2025

PR teams should develop messaging frameworks that address common public concerns about data protection, privacy, and cyber defense capabilities. Managing Crisis Communications in Cyber Defense When security incidents occur, PR teams must act quickly to control the narrative and maintain stakeholder trust.

Technology 78

Technology Government Public Affairs Education 78

ImPRessions - Crenshaw Communications

JUNE 7, 2018

In April, a presidential Twitter tirade against Amazon helped the company’s share price plunge 11% in one week. Crisis-management best practice calls for an immediate response where a brand or personal reputation is on the line. But, temporary strategic silence is sometimes necessary for a company to offer an accurate response.

SEO 227

SEO Privacy Crisis Crisis Management 227

David PR Group

MAY 31, 2017

If you are tweeting for your company, care about your personal brand or have anything to lose on social media, don’t distribute anything even remotely controversial without having another human being look at it. Your company should have one. Behave online how you would in the company break room. Don’t make it look official.

Policies 71

Policies Social Media Media Privacy 71

MaccaPR

SEPTEMBER 14, 2015

billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. With that said, notable celebrities take great lengths to protect their privacy and sanitize information.”. Source: Flickr ). #5

Brand 48

Brand Branding Crisis Social Media 48

Landis PR

DECEMBER 4, 2023

Plus, nearly seven out of 10 business executives favor content written by identifiable author-experts expressing their own point of view, rather than a generic brand voice that espouses neutral company beliefs.

Marketing 59

Marketing Content Marketing B2B Storytelling 59