Remove Company Remove Crisis Remove Employee
article thumbnail

PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government.

Crisis 367
article thumbnail

Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Ethical practices serve as the foundation for effective crisis prevention and management. Companies like Patagonia demonstrate how embedded ethics create resilience. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.

Ethics 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crisis Management Training For Today’s Uncertainty

Reputation Us

Overview: Understand what crisis management training entails and its key components. Gain actionable tips for effective crisis management and preparedness. In some cases, these challenges may escalate into crisis scenarios, potentially leading to severe reputational damage or even business closure.

article thumbnail

Rebuilding Brand Trust After A Crisis: Key Steps

5W PR

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

Crisis 78
article thumbnail

How companies survive crises through  capability and character

Wadds Inc.

Successful companies understand that their reputation is built on what they do and how they do it. Speaking at a webinar organised by the CIPR Crisis Communications Network , Younger explained that reputation is shaped by two key factors: capability and character. Recent high-profile cases highlight this distinction.

Company 105
article thumbnail

How to Turn Your Brand Crisis into PR Success with Ease

Cision

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271
article thumbnail

What is Crisis PR? A Comprehensive Guide to Managing Communication During Critical Times

5W PR

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78