Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. It substantiates the idea that when customers trust a business, they are more likely to take actions that benefit that business. According to the study: 90% are more likely to recommend that company to friends and family.

Brand 112

Brand Branding Survey Customer Service 112

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . Additional areas suggested by Databox were account-based marketing for B2B companies and link-building.

Marketing 113

Marketing Instagram Media SEO 113

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. In fact, the more lasting impact will be felt in the form of greater customer-service consciousness across the major industry players. The stock price bounced back in short order.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. For example, Patagonia weighing in on environmental issues probably resonates with their customers. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 150

Technology Study Communications Survey 150

Cision

SEPTEMBER 19, 2016

For example, if a customer DMs a business page, the company can then respond to the private direct message. Companies can also use messenger bots for auto-response sequences with customers. Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook.

Skype 120

Skype Facebook Customer Service Google 120

Communications Conversations

FEBRUARY 1, 2022

And sure, there are many ways brands earn trust–customer service, CEO actions, and pricing just to name a few. 2 – Privacy concerns are at an all-time high. We all know privacy concerns are sky-high with most Americans. Protecting your customer’s privacy and security is now the #1 driver of brand trust!

Privacy 88

Privacy Content Marketing Google Web 88

Rock the Status Quo

MARCH 30, 2015

.” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Waxing UnLyrical

JUNE 22, 2011

Within minutes , it started generating discussion as you can see from this screengrab (I’ve blurred out the names for privacy reasons): Shared excitement and engagement. When customer service is less than great. Now, I’ve never heard great things about Apple’s customer service.

Customer Service 68

Customer Service Skype Nonprofit Privacy 68

Stuart Bruce

OCTOBER 30, 2014

Is the fact that every company is a media company a threat or an opportunity? But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Private companies pose more of a threat than governments ever could.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

Buzzstream

JANUARY 5, 2024

At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Find the Email Format Many websites and companies use the same format for their email addresses. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website.

How To 83

How To LinkedIn Tools Google 83

Mindful Marketing

MARCH 31, 2025

Individuals and organizations are rapidly embracing AI to enhance productivity, from personalizing emails, to providing customer service, to optimizing delivery routes, to predicting machine maintenance, to trading stocks. ” 42% of executives indicated that AI adoption was “tearing their company apart.”

Ethics 68

Ethics Energy Technology Employee 68

wiredPRworks

FEBRUARY 11, 2016

As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Do your customers see you as the company or person you think you are? 7 ways to get started with branding for your company and personally. CLASS PREREQUISITES. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

MaccaPR

NOVEMBER 1, 2016

After a decade in marketing communications, not much surprises me, but recently I was surprised – in the best way – by an unlikely source: a pet food delivery company. based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. Chewy.com , a Dania Beach, Fla.-based

Strategy 48

Strategy Brand Branding Retail 48

The Hoffman Agency

MARCH 11, 2019

In simple terms, it does this by regulating the processing of personal data by an individual, company or organisation. It’s also useful and interesting to read its data privacy notice for journalists and influencers. The goal of GDPR is a positive one: better protection of the personal data of individuals (in the European Union).

Data 28

Data Agency Industry Privacy 28

5W PR

MARCH 13, 2025

The company recalled 31 million bottles of Tylenol, a $100 million decision that prioritized public safety over short-term profits. Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 213

Marketing Content Marketing Data Social Media 213

Stuart Bruce

SEPTEMBER 16, 2017

Perfect for privacy freaks, but if you’re a privacy freak you probably wouldn’t have one anyway. How about a Q&A about working at your company with the ability to start filling in an application form that can be finalised on a mobile or computer? It didn’t go to well as you can see from the chat transcript below.

Google 110

Google Corporate Local Privacy 110

Waxing UnLyrical

MARCH 9, 2016

I checked my email, and Elliott from Customer Service at Instagram had messaged me back telling me to give the email address tied to the account. BUT… then Elliott emailed me back and told me that, due to the privacy of the owner of the account , they could not tell me anything about it.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

I checked my email, and Elliott from Customer Service at Instagram had messaged me back telling me to give the email address tied to the account. BUT… then Elliott emailed me back and told me that, due to the privacy of the owner of the account , they could not tell me anything about it.

Instagram 32

Instagram Privacy Guidelines Social Media 32

5W PR

APRIL 3, 2025

Marketing has evolved beyond single-channel approaches as customers now interact with brands through multiple touchpoints throughout their buying journey. Research shows that companies with strong omnichannel strategies retain an average of 89% of their customers, compared to just 33% retention for companies with weak omnichannel engagement.

Strategy 78

Strategy Marketing How To Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 7, 2018

This means that a customer service or PR team must recognize the difference between an anonymous troll with a miniscule following and a legitimate customer or influencer. In April, a presidential Twitter tirade against Amazon helped the company’s share price plunge 11% in one week. When the SEO isn’t good.

SEO 227

SEO Privacy Crisis Crisis Management 227

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 3) Emotional connection with customers. “B2B 3) Emotional connection with customers. “I

Social Media 116

Social Media Marketing Media Creativity 116