Company Infographics Journalism Storytelling 
ImPRessions - Crenshaw Communications
JUNE 21, 2018
No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.
PRSay
MAY 12, 2023
Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. One of the most popular items was a “question of the week” feature where we went to the company cafeteria and asked random employees a question, which may or may not have been related to company news.
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Presspage
JUNE 4, 2019
Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”
Onclusive
MAY 10, 2018
These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.
Cision
JULY 30, 2015
As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Check out this infographic for a helpful checklist! There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread.
Sword and the Script
DECEMBER 10, 2019
Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.
Burrelles Fresh Ideas
JUNE 27, 2023
Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.
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