ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. With that in mind, here are some tips for PR pros to help encourage a stellar media interview performance.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

For PR pros , landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. Media have different policies about sharing questions ahead of an interview.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit.

Interviews 296

Interviews How To Reddit Journalism 296

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. It is a well-crafted (but concise) document that should show how you can fit in with the company. You can often find their contact information on the company website or LinkedIn.

Publicity 221

Publicity How To Examples Crisis Management 221

Onclusive

FEBRUARY 22, 2018

Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

5W PR

NOVEMBER 25, 2024

Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts.

B2B 78

B2B Company Crisis Management Measurement 78

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is no guarantee. That builds trust.

B2B 179

B2B Software Ethics Leadership 179

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders. This strategy helps establish companies as authoritative voices.

B2B 78

B2B Company Publicity Media Training 78

Wadds Inc.

FEBRUARY 3, 2025

Sometimes a book comes along thats bang on the zeitgeist, and The Company and the Activist: Going Beyond PR is one such book. In The Company and the Activist , Thomson aims to demonstrate how activism is growing and changing, why businesses must confront it, and what to do when faced with it.

Company 93

Company Public Affairs Government Case Study 93

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. . They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. Entrepreneurs on Fire. How I Built This .

Agency 401

Agency Interviews Education Television 401

The Resolution Blog

AUGUST 24, 2022

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k

Report 77

Report Groups Community Interviews 77

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Earned media offers credibility even though we give up perfect control over the message.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . If a company thinks all PR efforts will directly lead to sales, it may be time to explain the difference.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. .

Media 323

Media Interviews Financial Construction 323

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech companies maintain. So, why are customer references so hard?

B2B 142

B2B Case Study Study Conference 142

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Securing media placements allows companies to position themselves as industry experts and thought leaders. Respond promptly to media inquiries.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Although there’s no magic to guaranteeing a 100% coverage rate, there are ways to maximize your chances of seeing your company’s quote in a story. The interview was too late.

Interviews 360

Interviews Government Report Pitching 360

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Clearly answer what your company does, who you serve and what challenges you solve.

B2B 190

B2B Company Marketing SEO 190

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. Ask yourself the following questions : Is my company or client involved in philanthropy or community work?

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

The CEO is often the public face of the enterprise, especially for entrepreneurial companies, so their participation is critical to successful employer PR. An outside agency will bring the benefits of objectivity and experience, but it won’t know the company’s DNA. A charismatic CEO is a powerful employer branding asset.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Be transparent with client companies involved. Internal team members and clients will appreciate the investment in proper communication and management.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

MAY 26, 2020

For retail companies, podcasts have become increasingly popular over the past couple of years. With that in mind, here are five retail podcasts to check out and consider for retail companies who want to amp up their podcast footprint. It consists of topical interviews and chats with a wide variety of guests. Total Retail Talks.

Retail 272

Retail Pinterest Interviews Trends 272

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

They’re useful for relationship building and keep the dialogue going until the time when a company executive’s quotes or comments can be used for a relevant story. . Below are a few things we should keep in mind when staffing an interview: Kick things off. Let the interview play out, but pay attention. Be personable.

Interviews 208

Interviews Media Construction B2B 208

Sword and the Script

AUGUST 13, 2024

The company has seemingly parlayed its investment in paid media into earned media as well. A larger company picking on startups would come across poorly. It’s a steady stream of dismal news and it could be any company on any given day. Instead, the company rolled it out at one of the biggest security conferences (RSAC).

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. For larger announcements, create a Dropbox file with anything media could use in addition to the usual executive headshots, visuals, and company logos. We know what makes the perfect pitch. Be flexible .

Report 361

Report How To Pitching Banking 361

Deirdre Breakenridge

DECEMBER 5, 2014

Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. Empowering Women Interview Social media #hashtag Hashatit.com Laurie Paolone The Hasthtag Show' What is your favorite hashtag and why?

Engineering 413

Engineering Pinterest Social Media Radio 413

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. Will they see pictures or tweets that question your professionalism or don’t mesh with a company’s values? as well as vertical pubs that match your interests.

Agency 284

Agency Interviews Journalism Instagram 284

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought leadership. But does your target audience really know that?

Company 118

Company Brand Branding Conference 118

ImPRessions - Crenshaw Communications

MAY 1, 2019

But there are also initiatives that simply come too early in the life of a brand or company. Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition. Yet if the brand identity is lost in the tactics, the whole campaign falls short. Ignoring red flags.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

NOVEMBER 14, 2024

Companies should be training key personnel on handling media inquiries and interviews. They manage media relations by handling media inquiries and interviews professionally and effectively. At the end of the crisis, they also help in rebuilding the company’s reputation.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78