Flack's Revenge

DECEMBER 11, 2014

As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication.

Print 201

Print Transportation Conference Technology 201

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Why not open the list up to all sorts of local “influencers?” The wall is interactive, if you ever stood in the foot prints and waved your hands, and we were not able to turn it off.

Case Study 131

Case Study Wireless Company Local 131

PRSay

JULY 1, 2022

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook 192

Handbook Publicity Newspapers Television 192

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Cision

JULY 11, 2017

Your company or brand is a given, but what else? For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Maybe you work closely with a local TV station and need to consider broadcast monitoring. What upcoming events, challenges, and opportunities are in store for your company?

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. Smaller businesses have more interesting stories.

Small Business 168

Small Business SMB Local Viral 168

Prowly

APRIL 11, 2025

TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential. Your company's reputation needs this sort of boost. Focus on local reputation marketing and communities.

Reputation 104

Reputation Publicity How To Marketing 104

Cision

JANUARY 9, 2017

There’s a certain stigma attached when discussing self-publishing in mixed company. Publishing a book can also add credibility and authority to your company as well as your personal brand. Alternative companies similar to Lulu that you may want to consider: 48-Hour Books. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The company might view the coverage as unfair, but it is still grounded in legitimate public concerns.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Craft a seasonal survey.

Pitching 136

Pitching Print Survey Local 136

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Cision

OCTOBER 21, 2016

But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. Garnering earned media coverage is a key goal for every public relations firm. As a result, the NALA has increased its client base and kept its unique edge on other PR firms.

Software 120

Software Agency Case Study Television 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Home to giants like ByteDance (TikTok’s parent company), Alibaba, Tencent, Flipkart and fueled by Amazon’s recent $1bn investment in India — APAC has long been a melting pot of digital technology innovation.

Mobile 156

Mobile Local Technology Television 156

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Print Marketing Local 90

Cision

JANUARY 15, 2016

Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Will you set up a digital newsroom to host everything or mail out a printed newsletter? It divided its content into regional or metropolitan editions.

Journalism 120

Journalism Strategy Brand Branding 120

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. Photo by almir1968/iStock / Getty Images.

Print 102

Print Newspapers Crisis Local 102

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. It’s the final paragraph of a press release that contains background on the company in question. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Bianchi Biz Blog

MARCH 7, 2024

Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. In-depth Market and Media Research: Before entering the Israeli market, it’s crucial for foreign companies to thoroughly research not only the market potential business-wise, but also the media landscape specific to their sector.

Print 105

Print Real Estate Marketing Automotive 105

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time.

Radio 167

Radio Journalism Interviews Energy 167

Cision

MARCH 24, 2017

Since then, he has provided guidance to a variety of clients from Fortune 500 companies, to tourist attractions, to private individuals. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

JUNE 15, 2020

Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community. Yes, people still read print publications, especially in niche media. You may get more bang for your buck donating to local organizations. Support LGBTQ charities. Designate an LGBTQ liaison.

Consumer 109

Consumer Travel Local Community 109

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Schwartz & Company, which was looking for an account person who knew sports and fashion.

Communications 193

Communications Sports Journalism Fashion 193

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know.

Marketing 107

Marketing Newspapers Print Corporate 107

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.

Employee 154

Employee Print Writing Survey 154

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The locals loved the story. The same cannot be said of the second company. Without it, nothing can be shared or promoted. What to do.

Employee 120

Employee Print Customer Service Local 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

If your company has secured $10 million in Series B funding, it seems like a straightforward business/entrepreneurship pitch, but there may be additional sectors that maximize receptivity to the story. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings.

Media 136

Media Mobile Telecommunications Pitching 136

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., While the company can access analytics from its own websites, of course, NewsWhip gives her team access to more wide-reaching information about where people found stories via social , and how they engaged with them.

Reddit 158

Reddit Viral Analytics Social Media 158

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. When I inquired, the driver noted the program is managed by a third party media company, which takes a cut of whatever ad space is sold.

Marketing 120

Marketing System Viral Insurance 120

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Tons of publishers and companies are pouring millions of dollars into producing more video in 2018.

Consumer 104

Consumer Print Reddit Video 104

Cision

JANUARY 25, 2016

Small companies: ask yourself what’s going to get you up every day to create content. Larger companies: think about your particular audience’s pain point. One day Andy bought a few chickens at a local farmer’s market. Since then, the company has mentioned its machinery and services approximately 15 times in its editions.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.

Travel 91

Travel Content Marketing Examples Airlines 91

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 148

Internal International Tools Software 148

PRSay

NOVEMBER 9, 2017

When my company underwent a reorganization, leaders urged me to get my professional certification as quickly as possible. I studied “old school” style : I printed the APR Study Guide and put it in a binder, reading through (more than once!) I submitted an application for the APR (Accredited in Public Relations), and my journey began.

Case Study 113

Case Study Conference Study Print 113

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? You probably know most of the companies below: #1 Logos and symbols Apple The bitten apple icon. This is the power of brand recognition. Nike The swoosh symbol. McDonalds The golden arches.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

JULY 21, 2016

While the goal is to get a reporter to include your company or product in a story, sometimes you get lucky and the reporter turns into more than a business contact. Two years ago, our analytics told us people were on their local TV stations’ websites at the same time they were watching the news broadcasts. Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120