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6 Simple Rules for Email Pitches

Cision

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. Demonstrate Research. Focus on Your Subject Line.

Pitching 275
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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

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Exploring the modern corporate communication function

Stephen Waddington

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). The communication function is commonly combined with marketing, followed by public affairs, and advertising.

Corporate 135
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. Lee urged Rockefeller to visit aggrieved coal miners and make a public event out of the outreach.

Corporate 178
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13 Truths About PR ? How Many Do You Believe In?

PR Matters

Guiding HR and Internal Comms on steps and actions for company-wide communications activities. This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising.

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CIPR and IoD report highlights role of public relations in management

Wadds Inc.

A new report highlights the role of public relations in management for company directors. The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness.

Report 105
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What is a Public Relations Specialist?

5W PR

You can find public relations specialists working in government, nonprofits, as well as small to large companies. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. Another area that they tend to focus on is media relations.

Publicity 114