Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

Social Media 221

Social Media Publicity Newspapers Media 221

Ronn Torossian

AUGUST 20, 2021

With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. The post How to Brainstorm Ideas for your PR Campaign appeared first on.

How To 195

How To Radio Newspapers Company 195

Cision

OCTOBER 8, 2015

Not all pharma companies have the same agenda when it comes to medical marijuana. Yet, no matter which side a company is on — supporting or opposing legalization — it will be helpful to examine not just what is being said by whom , but the where and when of online conversations. Transporting it across state lines can land you in jail.

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Company Newspapers Transportation Measurement 120

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. With traditional media relations efforts, you’re lucky to get a link back to your company website’s home page. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

OCTOBER 8, 2022

Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. While most companies can benefit from PR distribution , some types of companies benefit more than others. Curious as to which companies these are?

Industry 105

Industry Company Real Estate Tourism 105

Cision

SEPTEMBER 7, 2017

But there are lots of reasons your company wants to get its story out. Your company is excited about its new product, research paper, promotion, etc., The first-ever press release, from the Pennsylvania Railroad Company in 1906, was 300 words of plain text and it was published verbatim by The New York Times.

Infographics 283

Infographics Consumer Video Examples 283

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. If a company just announced a significant partnership, it may want to consider a press release. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Companies opt for newswire distribution because it’s quick, efficient, and guaranteed. They’re here to stay. But a press release is only as good as its distribution.

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SEO Print Financial Product Launch 279

Communications Conversations

JANUARY 8, 2021

More clearly stated: I think most people under, say, the age of 40 get that influencers can and in many cases, should, be an important part of a company’s PR and marketing strategy. newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day.

Newspapers 179

Newspapers Local Consumer YouTube 179

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. As a B-Corp, we offer sustainability PR services and can assist companies that wish to achieve B-Corp status.

Radio 83

Radio Sports Marketing Local 83

PRSay

OCTOBER 16, 2024

She explained that, in decades past, companies reinvented themselves every 75 years. Today, companies need to refresh their models every four to seven years to stay competitive. . ” She noted the pandemic’s role as a catalyst for change, forcing companies to adopt practices like remote work, which many once deemed impossible.

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Technology Trends Banking Newspapers 109

Cision

JUNE 16, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 250

Communications How To Telecommunications Employee 250

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations.

Corporate 189

Corporate Newspapers Government Company 189

Sword and the Script

JULY 2, 2024

While the company is still technically operating – it’ll monitor bid opportunities – it’s a shell of its former self. The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor.

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Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote.

Writing 294

Writing Journalism Pitching Report 294

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

PRSay

JULY 9, 2024

Cranking out “XYZ Company today announced…” leads? Feature leads have been proven in the lab again and again to outperform traditional news leads in research by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America and Reuters Institute.

Writing 173

Writing Creativity Newspapers Sports 173

5W PR

NOVEMBER 6, 2024

Companies can create a campaign that effectively reaches players and drives sales by understanding the target audience, defining the USP, setting clear objectives, and utilizing the right marketing channels. Companies can tailor their messaging and marketing efforts to resonate with the players by knowing who the players are.

Video 78

Video How To Marketing Television 78

Deirdre Breakenridge

OCTOBER 3, 2016

I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. Who’s kidding who, it’s hard. We’ll always have to navigate our own personal bundles of bias.

Data 0

Data Tools Technology Banking 0

Cision

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media. Common misspellings of any of the above.

How To 198

How To Instagram Social Media LinkedIn 198

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. Include related news that isn’t directly about your company.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

5W PR

MAY 7, 2021

It is essential for companies to be organized and to keep up with trends and issues in their field. While press outreach and contact is the most “traditional” form of PR, only focusing on brand promotion with traditional media outlets such as newspapers and TV stations is not an effective PR strategy in 20221.

Digital PR 88

Digital PR Company SEO Newspapers 88

Onclusive

FEBRUARY 22, 2018

Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds. I also suggest when sharing earned media content on social media to keep the status short … nobody wants to read several paragraphs to set up a one minute news clip or newspaper mention! Mika: Nail the elevator pitch.

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Interviews Radio Small Business Pitching 284

PRSay

SEPTEMBER 10, 2024

In those three decades, I’ve reviewed thousands of messages from hundreds of companies. Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. I see the same mistakes over and over and over again.

Writing 162

Writing Newspapers Web LinkedIn 162

ReimaginePR

APRIL 14, 2020

The electronic data room technology is usually reliable and straightforward to use, which solution enables you to exchange newspapers for your corporation faster, much easier and more securely. The bestyrer with the necessary rights confirms a service for the synchronization of documents with a repository of company and business data.

Data 177

Data Newspapers Employee Software 177

Sword and the Script

OCTOBER 17, 2023

All this supports the notion that PR needs to be in the B2B marketing mix for most companies. Need an extra pair of hands? Hire a B2B marketing and PR consultant who can think strategically and execute effectively. Contact me at frank-at-swordandthescript-dot-com for an introductory call.

B2B 171

B2B Marketing Survey Newspapers 171

Communications Conversations

JUNE 15, 2021

In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. Your company gets a placement on Dallas.com. And, the stats tell us most people aren’t inclined to pay for a lot of these newspaper or media subscriptions. streaming services.

Media 179

Media Newspapers SEO Local 179

Prowly

FEBRUARY 18, 2025

1 Define your goals and KPIs Every PR campaign is different and your end goals and KPIs will depend on your target audience, desired results, and how the campaign fits into your overarching company mission and vision.

Examples 104

Examples How To Product Launch Print 104

Cision

SEPTEMBER 11, 2017

Because the sell-side is assisting the company in selling its stock to investors, positive analyses can attract the attention of new investors and influence increased buying. . With the decline of the number of sell-side analysts over the past ten years, the majority of analysts tend to focus on larger companies.

Banking 192

Banking Newspapers Study Company 192

Prowly

APRIL 11, 2025

And yet too many companies still focus on reactive strategies instead of thinking about it proactively. It requires regular updates, attention, and must be fully evangelized within the company. Maybe your company is starting to get more negative brand mentions than usual? Well, it depends.

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Reputation Measurement Report Brand 104

Bianchi Biz Blog

NOVEMBER 21, 2024

2) Crisis Management and Consulting: No company is exempt from crises, which is why a fair relationship with the media, transparency in communication and adequate strategic advice are always the best allies of a company. French journalists do not talk or write about the same company every other day. Be patient.

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Marketing Pinterest Radio Instagram 90

Deirdre Breakenridge

OCTOBER 16, 2014

We have to proactively be ahead of what our companies need to know with respect to their audiences to build stronger relationships through communication. You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments.

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Big Data Data Education International 250

PRSay

DECEMBER 7, 2023

As a sports reporter at the Chicago Sun-Times wrote, “It took the university’s student newspaper, The Daily Northwestern , to bring to light what the school chose not to.” Later that same month, The Daily Northwestern broke a national story about hazing allegations within the university’s football program.

Journalism 189

Journalism Real Estate Survey Report 189

Flack's Revenge

JUNE 2, 2021

Another wrinkle: the newspaper reported that poor communications played a role. Most athletes are not like pop stars, or companies trying to build an audience. Plus it seems a bit disingenuous to shun some media Q & A about the game, yet embrace brand endorsement deals that add to her public profile.

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Sports Media Newspapers Conference 250

PRSay

MAY 24, 2021

In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. Most affected were local news outlets that are independently operated or owned by small media chains.

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Nonprofit Local Journalism Newspapers 176

Onclusive

JULY 27, 2021

but Martin and Garz proved that round, milestone numbers around unemployment rates increased newspaper coverage by 10%. For example, a security software company might tell the story about the millionth data breach it thwarted instead of its 50% improvement in speed.

Public Affairs 195

Public Affairs Viral Government Policies 195