Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I try and imagine friends sitting around a table talking about a story they heard on the radio that made them think of someone that could learn or benefit from the message and ultimately sharing… so I tend to cast a wide range pitch net! Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.

Pitching 120

Pitching Policies Ethics Mobile 120

Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again. Here it is. Way to go to not build relationships, T.

Pitching 104

Pitching Social Media Newspapers Blogging 104

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. And companies are taking notice. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Keep all pitches under two paragraphs. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. Well, that depends!

Media Relations 195

Media Relations Media Pitching Product Launch 195

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Deirdre Breakenridge

OCTOBER 16, 2014

We have to proactively be ahead of what our companies need to know with respect to their audiences to build stronger relationships through communication. You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments.

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

OCTOBER 24, 2023

But top media outlets may opt for more seasoned companies to feature. You haven’t increased your visibility on your “owned channels” I’ve seen many well-established companies fail to lay the foundation for media success. If you pitch something to a reporter and they bite? there are so many reasons a pitch doesn’t land.

Pitching 159

Pitching Newspapers Report Local 159

Cision

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media. Common misspellings of any of the above.

How To 198

How To Instagram Social Media LinkedIn 198

Bianchi Biz Blog

NOVEMBER 21, 2024

2) Crisis Management and Consulting: No company is exempt from crises, which is why a fair relationship with the media, transparency in communication and adequate strategic advice are always the best allies of a company. French journalists do not talk or write about the same company every other day. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Schwartz & Company, which was looking for an account person who knew sports and fashion. I didn’t understand how to craft a good pitch and how to pitch a story.

Communications 193

Communications Sports Journalism Fashion 193

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." He has a true global mindset born from ten years working in countries outside of the U.S. They're searching for people to quote in their stories.

Real Estate 214

Real Estate Video Report Twitter 214

Prowly

FEBRUARY 18, 2025

1 Define your goals and KPIs Every PR campaign is different and your end goals and KPIs will depend on your target audience, desired results, and how the campaign fits into your overarching company mission and vision. Because people buy stories, not sales pitches.

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 183

Reddit Software B2B Technology 183

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. Community newspapers and websites often seek profiles of people that live in the area.

Newspapers 122

Newspapers Radio Construction Fashion 122

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. Financier, PR man, crisis manager – and pitch man – this guy can do it all. Buffett” in the top left corner.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

The Stalwart Blog

JUNE 26, 2014

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. However, these are not the only two cases in which one would write; others help create company newsletters, among other things.

Journalism 97

Journalism Publicity Newspapers Pitching 97

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? Power up your brand recognition strategy by pitching to the right media and measuring key metrics. You probably know most of the companies below: #1 Logos and symbols Apple The bitten apple icon.

Brand 104

Brand Branding How To Measurement 104

Axia PR

JUNE 27, 2018

Confessions from a daily newspaper editor. Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes.

Pitching 54

Pitching Construction Newspapers Media 54

Cision

MARCH 24, 2017

Since then, he has provided guidance to a variety of clients from Fortune 500 companies, to tourist attractions, to private individuals. If you find the compelling human story in what you’re pitching, you’ll be successful. Jody joins the agency with an extensive background in communications. Today, I think that’s true across all media.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

OCTOBER 10, 2023

Other reasons that sow distrust in marketing content include: 33% said content with dated or often-repeated information; 29% said content that leads with a sales pitch; 26% said continued targeting with ads for the same brand’s product after purchase (or decision not to buy); and 22% said phone calls after filling out a form to receive content.

B2B 166

B2B Case Study Survey Content Marketing 166

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 125

Media Relations Media Survey Pitching 125

PRSay

AUGUST 9, 2019

You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Then in 2012 they took the company public and revenue actually mattered. Get more media pitching knowledge from Michael Smart here. 2011 — Facebook follower numbers seemed to grow on their own.

Strategy 133

Strategy Newspapers Facebook Google 133

PR Fuel

NOVEMBER 4, 2020

Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. That company sends it to tons of publications in bulk so that you can save time.

Media 105

Media SEO Newspapers Pitching 105

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. I always thought I’d be… a newspaper reporter.

Journalism 120

Journalism Newspapers Writing Report 120

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Watch the video below and read the post to see how Antrina Curry, RN who owns a home healthcare company in Virginia Beach, VA landed in the media.

Pitching 130

Pitching Skype Healthcare Guidelines 130

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Consider pre-pitching your ideas to journalists.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Blog post research. Start meal prep for family.

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

AUGUST 17, 2016

Fortunately, press release distribution companies got wise to this and now have stringent controls over what gets published (at PR Newswire and PRWeb , an editor reviews every press release and has to approve it before it gets distributed). Could it be on a news site or in the newspaper? Amplification.

Newspapers 144

Newspapers Writing Strategy Pitching 144

Bianchi Biz Blog

MAY 6, 2024

I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. I joined my university’s newspaper as a reporter in 2018. After a few hops around in the company, I’ve landed with FleetOwner. Any pet peeves with PR people?

Meeting 88

Meeting Media Pitching Newspapers 88

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. The deluge of PR pitches. Pitch proof points with claims. The company estimates an annual subscription prices range between $4,750 – $10,925. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. Know your audience.

Transportation 100

Transportation Meeting Newspapers Media 100

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Best for: Financial and fintech companies seeking targeted exposure in top-tier financial media outlets.

Analytics 104

Analytics SEO Engineering Financial 104