ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Prowly

FEBRUARY 18, 2025

1 Define your goals and KPIs Every PR campaign is different and your end goals and KPIs will depend on your target audience, desired results, and how the campaign fits into your overarching company mission and vision. 5 Maintain consistency in messaging The best public relations campaigns are built on a solid communication plan.

Examples 104

Examples How To Product Launch Print 104

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The company might view the coverage as unfair, but it is still grounded in legitimate public concerns.

Communications 190

Communications Journalism Advertising Advertising 190

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. With so much of the world being digital, it's only natural to forget about print, TV and radio.

Branding 104

Branding Brand How To Measurement 104

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. And companies are taking notice. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.

Small Business 245

Small Business Media SMB Pitching 245

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Reach, one of the largest newspaper publishers, announced a pay cut of 20% for directors, senior management and editorial staff, and 10% for all other staff.

Print 102

Print Newspapers Crisis Local 102

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.

Employee 154

Employee Print Writing Survey 154

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. It’s the final paragraph of a press release that contains background on the company in question. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

MARCH 24, 2017

Since then, he has provided guidance to a variety of clients from Fortune 500 companies, to tourist attractions, to private individuals. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. It can also mean a vast array of print freelancers and contributors to broadcast outlets.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Bianchi Biz Blog

MARCH 7, 2024

Communications, media and PR market in Israel Israel’s media landscape, though small, is influential with key daily newspapers, TV channels, and specialized financial and tech media. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential.

Print 105

Print Real Estate Marketing Automotive 105

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Schwartz & Company, which was looking for an account person who knew sports and fashion. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio.

Communications 193

Communications Sports Journalism Fashion 193

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 4 Channel shift from print to social exaggerated. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. How to do that?

How To 149

How To Social Media B2C Television 149

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 183

Reddit Software B2B Technology 183

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? You probably know most of the companies below: #1 Logos and symbols Apple The bitten apple icon. This is the power of brand recognition. Nike The swoosh symbol. McDonalds The golden arches.

Branding 104

Branding Brand How To Measurement 104

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Next, let’s look at traditional PR. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Axia PR

SEPTEMBER 29, 2020

As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. With reporters doing more, newspapers also rely on PR professionals and a company’s PR and marketing department to submit stories – in an inverted pyramid style – and images for publication.

Newspapers 62

Newspapers Media Print How To 62

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. You can also see their SEO expertise at play because pricing is always an important search term for software companies. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. Prowly starts at $189 (monthly).

Software 91

Software Print Tools SEO 91

Bianchi Biz Blog

MAY 6, 2024

I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. I joined my university’s newspaper as a reporter in 2018. After a few hops around in the company, I’ve landed with FleetOwner.

Meeting 88

Meeting Media Pitching Newspapers 88

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. Supply chain disruptions and how companies are managing them are another big topic. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Pitching 120

Pitching Policies Ethics Mobile 120

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 104

Marketing Google Newspapers Print 104

Polaris

NOVEMBER 17, 2015

However, unless your company is publicly traded, and the announcement is material, the release is not required. If you dig deep enough, you often find your company has countless stories to tell. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Radio Interviews 100

Cision

JULY 2, 2015

According to The New York Times , “Nine media companies, including NBC News and The New York Times, have agreed to the deal.”. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. This move by Facebook has turned it into a bonafide publisher as well as social network.

Journalism 120

Journalism Facebook Social Media Consumer 120

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Stephen Waddington

SEPTEMBER 29, 2021

The Taylor Bennett Foundation , Blueprint and mine and Sarah Waddington’s community interest company Socially Mobile aim to make specific interventions but this issue needs to be addressed downstream. The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. “That way you keep the drumbeat going on your company or product—and your innovativeness,” she says. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. In the business world, sponsors of advertising are companies out to promote their products or services. A press release refers to written communication that reports news related to an organization.

Advertising 105

Advertising Advertising Writing Product Launch 105

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. One of the reasons I chose to make my company a “pay-for-performance” model was to ensure clients would leave satisfied. This can make it hard to plan your budget.

Radio 78

Radio How To Public Affairs Print 78

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. When the Internet came along and turned the media business on its ear, we watched as print outlets slowly evolved into media companies trying to figure out how to structure their new web-based editions.

Journalism 85

Journalism Print Newspapers Advertising 85

PR Fuel

JANUARY 17, 2022

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses.

Radio 105

Radio Writing Local Newspapers 105

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86