5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to a McKinsey study, companies that effectively leverage first-party data generate 2.9

Privacy 78

Privacy Marketing Advertising Advertising 78

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

APRIL 3, 2025

Companies like Patagonia demonstrate how embedded ethics create resilience. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78

Ethics Leadership Crisis Training 78

Onclusive

FEBRUARY 10, 2020

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. Users who installed the plugin would, sometimes unknowingly, consent to have their browsing habits and data harvested and then later resold by Jumpshot to other companies. . Some background on Jumpshot and browser plug-in data sources.

Media 273

Media Privacy Data Analytics 273

5W PR

FEBRUARY 1, 2025

With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors. This includes sharing company updates, industry insights, workplace culture snapshots, and professional achievements.

Employee 88

Employee Social Media Reputation Guidelines 88

Agility PR Solutions

JUNE 21, 2022

With the growing trend of marketing automation, the need for customer data collection for companies has also increased. The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. The implications for marketers The debate over […].

Privacy 78

Privacy Technology Marketing Data 78

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. If the country is divided, you can bet for most companies, their employees and customers are too. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it.

Technology 150

Technology Study Communications Survey 150

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

Agility PR Solutions

FEBRUARY 12, 2020

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. The post Smart brands are taking privacy and security seriously—here’s what leaders are doing right appeared first on Agility PR Solutions.

Privacy 97

Privacy Branding Brand Data 97

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. Are they really worth the data privacy trade-off? What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

Agility PR Solutions

AUGUST 18, 2024

Let it be officially said: the era of Big AI has arrived, evident in the deeper-pockets investments many businesses are now making in the revolutionary (yes, AI is worthy of the buzzword) and powerful technology.

Privacy 105

Privacy Groups Technology Company 105

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. Companies who ignore or deprioritize customer experience (CX) do so at their peril. Customer experience is king.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Knowing where a company fits into the ecosystem is essential to differentiation.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Sephora reportedly had an arrangement with third-party companies to monitor customers as they shopped. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. But it did so in a way that invited support from data security experts and tech influencers and positioned the company as protecting the privacy of all iPhone users. Changing strategy?

Privacy 174

Privacy Data Government Journalism 174

5W PR

OCTOBER 22, 2024

With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system. It’s crucial to stay on top of these changes to help clients navigate the shifting landscape of digital advertising and ensure their messaging remains effective in a more privacy-conscious world.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay abreast of security news to create opportunities for client companies? Laura covers cybersecurity and privacy with a consumer focus at CNET.

Twitter 221

Twitter Report Privacy Government 221

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Onclusive

FEBRUARY 10, 2020

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. Users who installed the plugin would, sometimes unknowingly, consent to have their browsing habits and data harvested and then later resold by Jumpshot to other companies. . How does this impact earned media attribution solutions?

Media 221

Media Privacy Data Analytics 221

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Leading AdTech companies maintain detailed response protocols, establish clear chains of command, and regularly test their crisis procedures. million compared to slower responses.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course.

Privacy 149

Privacy Technology B2B Course 149

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

Now, as someone who does PR for a range of ad tech companies, I still think about it. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. This would allow for targeting based on interests, rather than a user’s personal identifying data.

Privacy 182

Privacy Advertising Advertising Google 182

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging. Impact : Missteps in addressing or messaging on digital platforms can damage brand reputation.

Reputation 60

Reputation Ethics Employee Government 60

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Travel Case Study 85

5W PR

DECEMBER 3, 2024

By delivering relevant and timely messages, offers, and recommendations, companies can foster stronger connections, increase engagement, and build trust. In the context of SaaS, personalization can be a game-changer, as it allows companies to achieve multiple goals. Track key metrics (e.g.,

How To 78

How To Marketing Privacy Data 78

Stern + Associates

OCTOBER 26, 2023

There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Operationalizing data and AI ethics is not an easy task,” Blackman admits.

Ethics 133

Ethics Privacy Technology Government 133

PRSay

JULY 23, 2024

As more communications professionals are being tasked with helping draft policies for their companies and organizations, here are some points to consider. The company has banned its employees from using generative AI tools. But AI tools carry risk, so organizations need to provide guardrails to ensure they are used appropriately.

Policies 178

Policies Ethics Privacy Training 178

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. Also, as the IoT category has matured, security and privacy have become key concerns. Here, if you got in early, you may have captured some great coverage about the technology’s promise.

Trends 186

Trends Media Privacy Technology 186

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163