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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

Without really understanding the needs of the audience — which news outlets they prefer, what makes them more inclined to read content from a company, what type of media generates the most interest — it’s impossible to customize and distribute content to the best audience. Use Mobile Destinations. 2 million households classified as Hispanic.

Community 225
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Breaking Barriers: Women in Communications, Public Relations, and Journalism 

Buchanan PR

Gwen Ifill A respected journalist and news anchor, Gwen Ifill broke barriers as one of the first Black women to host a nationally televised public affairs program, Washington Week. As the founder of Smith & Company, she has advised high-profile clients and played a pivotal role in shaping the modern practice of crisis PR.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. Lee urged Rockefeller to visit aggrieved coal miners and make a public event out of the outreach. Edelman elevates marketing PR.

Corporate 178
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That’s Life: Overcoming Multiple Challenges to Achieve Accreditation in Public Relations

PRSay

For several years, I wanted to pursue my Accreditation in Public Relations (APR). It was a personal goal that would benefit me, my company and the PR profession. Michael Hidalgo Grimes, APR, has 16 years of high-level experience in all aspects of public relations for a Fortune 50 company. You need to persevere.

Publicity 121
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Behind the Headlines With Nick Gourevitch

Cision

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. What are you most excited for in your new role as partner at Global Strategy Group?

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Faces & Markets of PRGN: Finland – Growth Path Ahead  

Bianchi Biz Blog

It should be pointed out that many large companies have found Finland a lucrative country to invest in. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3.

Marketing 100
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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And [we tried] to figure out what we can do as a company to assist them through their grief.