Agility PR Solutions
NOVEMBER 18, 2024
Financial data can tell captivating stories about a company’s journey. It shows whether the company thrives, falters, or navigates steadily toward its goals. When investors and stakeholders examine this data, they gain insights into profitability and brand strength.
Onclusive
APRIL 3, 2019
Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers.
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Contently - Strategy
AUGUST 30, 2024
But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. Because it turns out that only 30% of consumers trust companies. The real value of customer storytelling stems from the fact that real people don’t talk like brands. That’s not a great percentage.
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Trade allow more in-depth storytelling.
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Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted.
Cision
JUNE 14, 2017
This is storytelling 101 — without these elements, you don’t have a story. If your audience can relate to your characters and imagine themselves participating in something that will impact the world, and your company or product can help make that happen, they may remember you and buy your product. Have Conflict.
5W PR
FEBRUARY 2, 2025
Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling. The Evolution of Brand Storytelling Through VR and AR Traditional brand storytelling relied heavily on one-way communication through text, images, and video.
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