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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. One glaring example is the technology sector. Overall, nearly every company on the top-tier list has fallen short of their announced goals. There seems to be none.

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Emerging Trends in Tech PR: What’s Next for Technology Companies?

5W PR

Companies can optimize messaging and strategies using data analysis. Identifying influencers AI can pinpoint social media influencers relevant to a company’s target audience and industry. From tech specs to human connection Technology may be complex, but successful PR relies on the human element.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Here’s how any tech company can benefit from the right PR campaign.

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Addressing Cybersecurity Concerns With Your Consumer Technology

Ronn Torossian

Consumer technology companies have become a necessary part of daily life. What ͏is consumer͏ technology? Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technology appeared first on.

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The Power of PR in Shaping the Consumer Technology Industry

Ronn Torossian

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Chatbots for customer convenience The use of chatbots in retail has gained steam over the past decade, as large companies like H&M, Sephora, Dominos and others have successfully integrated chatbots into their customer experience. This has not only improved the customer experience, but also led to increased sales for the company.

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