Make the Most of the World's Biggest Tech Show: How to Prepare for CES
Business Wire
NOVEMBER 26, 2024
CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.
Are Trade Shows still a Good Place for PR Launches?
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. Every company feels compelled to keep up with the Jones’. We still had a voice in the trade press. Be a media company. by Frank Strong.
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How to Stand out at a Noisy Trade Show (MWC Field Guide)
Flack's Revenge
MARCH 12, 2019
I am often asked by clients how to build trade show buzz and booth traffic. They’re competing against well-known companies that have massive tricked out booths, and also trying to steal attention from other strivers. The post How to Stand out at a Noisy Trade Show (MWC Field Guide) appeared first on.
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements
Cision
JANUARY 8, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements.
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7 tips for marketing your company effectively at trade shows
Agility PR Solutions
FEBRUARY 20, 2020
While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. The post 7 tips for marketing your company effectively at trade shows appeared first on Agility PR Solutions.
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How B2B Marketing Can Get More out of Trade Shows
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Are Trade Shows still a Good Place for PR Launches? Talk to Us!
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On the Scene: The 2024 Battery Show
Bianchi Biz Blog
OCTOBER 21, 2024
Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.
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More than half of tech companies may pass on 2021 trade show circuit
Agility PR Solutions
AUGUST 5, 2020
The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said their companies are unsure whether or not they will […]. The post More than half of tech companies may pass on 2021 trade show circuit appeared first on Agility PR Solutions.
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How Industry Speaking Opps Drive Thought Leadership
ImPRessions - Crenshaw Communications
SEPTEMBER 16, 2022
While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.
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CES 2020: How to Make Your Pitch Stand Out
Business Wire
DECEMBER 17, 2019
At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show.
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Navigating Media At High-Profile Events
ImPRessions - Crenshaw Communications
JULY 13, 2022
Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
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5 Steps to Marketing at an Event Outside of Your Industry
Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. What do you want your audience to think of when they hear your company name? You know what your business excels at doing; whether resources are plentiful or scarce, the company is laser-focused on its strategy. Forge Partnerships.
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How to Book Speaking Opps In The COVID Era
ImPRessions - Crenshaw Communications
APRIL 3, 2020
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.
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Most companies are using Twitter wrong–it’s all about brand love in 2021
Communications Conversations
SEPTEMBER 8, 2021
Brilliant way to generate content for trade show support, by the way. Yes, I know they’re a Fortune 50 company, but there are plenty of huge companies who aren’t using Twitter the right way–let’s look at one that does! And, it almost always works. Again, note the like to reply/retweet ratio.
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149 How to Pick the Perfect Time for Your Next Trade Show Product Launch
Beyond PR
MARCH 8, 2017
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.
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66 How to Hit the Right Notes with Keynote Speaker Announcements
Cision
JULY 24, 2017
This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. Inspire Action.
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A PR Agency’s take on Trade Show Trends
Konnect Agency
MARCH 15, 2023
With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
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When The CEO Should Be The PR Spokesperson
ImPRessions - Crenshaw Communications
JUNE 26, 2019
But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To announce a new strategy.
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Making The Most Of Virtual Event Experiences
ImPRessions - Crenshaw Communications
OCTOBER 21, 2020
The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. But at least we’re not conference organizers!
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Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows
Konnect Agency
MARCH 20, 2024
Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. When you select outfit choices for your team, play up your company logo, color scheme and even slogan to help unite and differentiate your crew. is our favorite pre-show promo.
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52 B2B PR Tips For Speaking on Panels
ImPRessions - Crenshaw Communications
JUNE 19, 2018
Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.) Bring a spark.
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B2B companies could fail if they don’t embrace digital marketing
Agility PR Solutions
NOVEMBER 2, 2020
Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […]. Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […].
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PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo
5W PR
AUGUST 31, 2017
The post PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.
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Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025
Bianchi Biz Blog
OCTOBER 17, 2024
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show. Exhausting. Career-making or breaking.
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Trade Show Marketing Tips for First-Time Exhibitors
Beyond PR
MARCH 30, 2016
Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. Find your company name and the booth number listed with it.
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PR and Export Controls in Defense Technology: A Guide to Compliance Communication
5W PR
APRIL 10, 2025
Defense technology companies face strict regulations around exporting products, services, and technical data internationally. These regulations impact everything from technical specifications shared in marketing materials to discussions at trade shows and conferences.
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78 5 Ways PR Beats Paid Advertising
ImPRessions - Crenshaw Communications
MAY 3, 2018
Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. PR confers third-party endorsement. For smaller firms, PR can reduce marketing spend.
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PR Guide to Executive Speaking Gigs
ImPRessions - Crenshaw Communications
MARCH 27, 2018
attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. This includes the company website where links to video and slideshare are posted and regularly updated. Think beyond your industry. .
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Has the trade show had its day (at last)?
The Hoffman Agency
FEBRUARY 17, 2020
I worked on a broad range of B2B PR clients, one of which was a contract cleaning company. In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress.
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How to Know Your Product Launch Is ‘Trade Show Ready’
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.
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How Industry Speaking Opps Drive Thought Leadership
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2022
While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.
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How to get journalists to write about you: 7 media relations best practices
Presspage
MARCH 25, 2025
Find the real hook : Nobody cares about your exciting company update. Optimize for search: If a journalist Googles your company, will they find an up-to-date newsroom or a collection of articles from 2016 (or worse, your competitor)? If you want to grab their attention, PR storytelling is your best tool. Give them something concrete.
The Perfect Pair: How to Use Events to Amplify Major Company Announcements
Beyond PR
JANUARY 9, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. .
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68 Belle of the Ball or Lead Balloon? Read this Before Launching at a Show
Flack's Revenge
MARCH 23, 2015
You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular trade show is like a busy news day.
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120 Pinterest Versus Instagram: Which One is Best For Your Brand?
Polaris
DECEMBER 30, 2014
Whether you work for a large or small company, this debate is important for your brand. Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. Have a conference, trade show, or other special event to promote? She’s not alone.
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5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game
Garrett Public Relations
FEBRUARY 12, 2020
Today’s manufacturing and industrial companies face a marketing challenge. The post 5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Now, with the advent of digital marketing, some manufacturers are caught unprepared.
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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity
The Hoffman Agency
JUNE 22, 2020
In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?
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36 B2C Content Marketing Trends: Key Findings from the 2015 Study
Polaris
DECEMBER 9, 2014
Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. B2C companies are also embracing it, with more than ¾ of those surveyed (77%) using content to build their business.
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194 Pitch about Nothing – Good PR or Con Job?
Flack's Revenge
FEBRUARY 20, 2018
One time I was at a dinner with the client team following a day a trade show. Most companies and products have their plusses and minuses. It was really dense tech – to do the job well, you needed to sweat the details about core router algorithms, for example. Beyond that, all is fair in love, war, and PR.
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Last-Minute PR Tips For A Successful CES
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.
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Influencer Relations For B2B Brands
ImPRessions - Crenshaw Communications
APRIL 24, 2018
For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies. Business partners. Industry events.
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In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.
The Hoffman Agency
MARCH 12, 2025
In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.
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Content Is Everything Now
Contently - Strategy
JULY 20, 2020
One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. The pandemic is laying bear companies that haven’t prioritized content. A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. In reality, it was more like a therapy session.
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5 Ways PR Can Maximize Your Next Marketing Move
5W PR
SEPTEMBER 27, 2017
Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)
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