Stephen Waddington

MARCH 24, 2020

Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade. Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University. Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs.

Public Affairs 94

Public Affairs Travel Conference Journalism 94

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Photo @h_kirigo. Africa’s young population are on mobiles – and increasingly on smartphones as well as just feature phones.

Mobile 60

Mobile Public Affairs Government Local 60

Institute for Public Relations

AUGUST 6, 2024

The Conference Board and Ragan Communications examined the election-related initiatives companies are launching internally leading up to the elections, and how communicators manage election-related reputational risks. An online survey of 1,031 Americans was conducted from April 25 – May 4, 2024. Key findings include: 1.)

Company 52

Company International Internal Conference 52

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency International Internal Meeting 59

Sword and the Script

JANUARY 3, 2023

PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. This is reflective of a traditional view of public relations.

Interviews 101

Interviews Publicity Technology Social Media 101

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas. But that’s perhaps because that’s what I do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. There was a radio station.

International 66

International Internal Conference Public Affairs 66

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It is probably no coincidence that major professional service firms (management consultancies and legal firms in particular) have established public affairs and PR divisions to offer crisis management expertise to clients.

Crisis 63

Crisis Crisis Management Leadership Training 63

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). No brainer on a list like this. Also: She’s a previous PRSA president.

Agency 60

Agency Groups Public Affairs B2B 60

Stuart Bruce

OCTOBER 16, 2018

A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote ‘Painting yourself into a corner’ about pivoting his business and following the advice “Carve yourself… Continue Reading →

Blogging 84

Blogging Public Affairs Crisis Communications Conference 84

PRSay

FEBRUARY 27, 2017

The sign had information about a conference that was being hosted by public relations directors who worked for various teams in the National Football League (NFL). After the conference, I reached out to many of the PR directors by mail, phone, and email about a summer internship opportunity with their NFL teams.

Conference 60

Conference Education Public Affairs Television 60

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. It also has huge potential in corporate communications in practice areas such as investor relations where a company can ‘take’ investors and analysts to a remote site or location to see and experience it.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Think outside the conference tick-box of topics and speakers. By Mike Spear.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Think outside the conference tick-box of topics and speakers. By Mike Spear.

Communications 40

Communications Conference Government Policies 40

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Specifically, data will reveal critical trends, patterns and insights in the wake of a crisis to empower communications, PR, public affairs and marketing teams.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Communications Conversations

MAY 13, 2015

Her interests focus on PR and social media, but also is interested in event planning and working with established corporations here in Louisville. Since these are future rock stars, you could probably guess that she now serves as the PRSSA National Conference Coordinator. Nominated by Charles Lubbers, University of South Dakota.

Groups 60

Groups International Internal Conference 60

Stuart Bruce

MARCH 17, 2014

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria.

Communications 153

Communications Conference Groups Reputation 153