This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and tradeshows can be confusing and traveling from one point to another is often slow, so build in extra time.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. Building Relationships Before the Conference. A good way to do that is to build relationships through content before the show even begins. The Importance of Hustling During the Show.
It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. To launch a key product.
It’s still true that no other conference or exposition attracts such a unique critical mass of forward-thinking, tech-oriented mobility, vehicle and automotive executives, influencers, analysts, and auto journalists as CES does. Author: Jim Bianchi. CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know.
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Jessica is vice president – account service at Bianchi PR with more than 25 years of PR experience across the corporate, industrial and community perspectives. Author: Jessica Muzik.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement.
Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 7) How B2B Marketing Can Get More out of TradeShows. A half year later my employer was acquired. And it’s about time.
The relationships they have with media, thought leaders, conference organizers and influencers – do they have existing relationships with the important media and event organizers in your industry, or will they have to start from scratch? That means they can dedicate more time to generating more results for you.
Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Michael Scheuer.
With corporate restructuring, downsizing and retirements increasingly changing the decision-makers at automakers and major suppliers — as well as the constant migration and movement of executives among global companies — your connections to your customers’ key engineering, purchasing and manufacturing decision-makers are always at risk.
While it’s all good for business, how do you conduct PR for a tradeshow beyond the straightforward press release? The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally.
ESG issues will be dominating corporate communications in 2022 and beyond.”. We also expect that traditional press conferences, tradeshows and similar events will never return to a pre-pandemic level and relevance. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S., Kind communication.
For a master class in online intimacy that’s a universe beyond the scripted artificiality of most brand videos: Watch how Swift shot this video when surprising one fan, Gena, by showing up unannounced at her bridal shower. million viewers) into her confidence. Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense.
Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Attend industry events – tradeshows, webinars, conferences, etc. – They want to be more efficient, more effective, more impactful … and perhaps more appreciated.
From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Wendy Zajack | Georgetown University.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content