Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. 1) Not an open house; think: mini-conference. Consider transforming an open house into an event with a conference-like feel. Give break out sessions on networking strategies, interview skills and career planning.

Resources 86

Resources Creativity Publicity Local 86

Waxing UnLyrical

FEBRUARY 7, 2019

Interview Experts. People love interviews with industry experts. After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. Give Away Swag. Who doesn’t love free stuff in the mail?

Creativity 71

Creativity Strategy SEO Interviews 71

Deirdre Breakenridge

NOVEMBER 11, 2019

Be Creative. Every week she interviews female CEOs, business leaders, and artists, not only promoting the brand’s values of supporting women-led businesses but sharing their platform with potential partners. The first option is to tape a live podcast event, which could be held at a summit or conference. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. There’s always a creative solution. the reporters likes to schedule interviews through?

Conference 62

Conference Trade Shows Branding Brand 62

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Shift Communications

SEPTEMBER 22, 2014

Two marketing conferences, 10,000+ attendees, one convention center. From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. It’s not about being creative in real-time, it’s about nurturing a mentality that enables creative responses at the drop of a hat.

Report 135

Report Mobile Pinterest Conference 135

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition. The second is in speaking.

Sports 245

Sports Agency Creativity Industry 245

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

Cision

MARCH 15, 2016

In this interview, he explains how media relations can help brands gain share of voice, creativity and clear messages will help brands achieve their goals and the Internet helps communication professionals better track their campaigns and see real results. As an industry, we need to be more creative to help them achieve those goals.

Creativity 120

Creativity Conference Media Relations Government 120

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Trade Shows 99

Trade Shows B2B Conference Marketing 99

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. But there are caveats!

Interviews 136

Interviews Pitching Infographics Print 136

Cision

DECEMBER 4, 2015

I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager. Want more tips to help executives prepare for the next big interview?

Print 120

Print Interviews Pitching Conference 120

Shift Communications

MARCH 3, 2016

Here’s what the expert had to say on the best ways to prepare for the conference next week. SHIFT: What’s a can’t-miss event or meet-up for a first time attendee that will help set the tone for your experience at one of the most influential tech conferences in the world? Julie Frey. Account Manager. Sara Lasseter.

Interviews 60

Interviews Conference Creativity Community 60

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 74

B2B Creativity Film Trade Shows 74

Cision

JUNE 19, 2015

That’s how long I waited in a conference room for my future boss to arrive for my second interview. “I After all, anyone who was so inconsiderate during the interview process was likely to be a real nightmare on the job – a theory that my new boss confirmed in a matter of weeks. Image: Flazingo Photos ( Creative Commons ).

Insurance 120

Insurance Insurance Interviews Crisis 120

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds.

Study 78

Study Communications Conference Survey 78

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense.

eBook 120

eBook Print Conference Measurement 120

wiredPRworks

MARCH 23, 2022

Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Web 119

Web Transportation Social Media Twitter 119

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. It’s a fun way to take all forms of written communications to the next level. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

wiredPRworks

JULY 25, 2016

If you know me, you know I love networking in 3D - and being a marketing speaker at conferences!! The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU.

Conference 40

Conference How To Creativity Energy 40

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. If you think you bring a different perspective than what’s represented on the Board, then be sure to highlight that in your interview. Except, then, we called it “internships and jobs.”) Advance diversity and advocacy.

Education 122

Education Technology Policies Leadership 122

Bianchi Biz Blog

SEPTEMBER 23, 2024

I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. If memory serves me correctly, we did 10 interviews over two days, including three students from Wayne State as part of the Students@MBS program.

Radio 97

Radio Automotive Meeting Interviews 97

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. One of the most creative cover letters I received was one sentence; 14 words, to be exact. It was so creative, that I remember it verbatim to this day. It was crazy. Walk the talk.

Interviews 92

Interviews Creativity Twitter Facebook 92

Cision

AUGUST 27, 2015

In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising an interactive presentation about podcasting for communication. Will you have an interview format or a monologue format? An interview format gives listeners a break from one voice. Pick a format. Mixer – $49-300.

Skype 120

Skype Interviews Mobile Software 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android. To be creative and strategic in PR, it’s almost equally as important to know about the latest industry merger and what Rihanna wore to the Met Ball. Break out of your reading rut. Get out of the office.

Writing 149

Writing Education Pinterest Creativity 149

Karen Freberg

OCTOBER 16, 2017

I just got back from London where I presented two research papers (one with Sabrina Page and another with Ai Zhang) and also chaired a session at the EUPRERA conference. It was a full and eventful time in London, but the professional opportunities from this conference were extremely rewarding.

Education 40

Education Social Media Creativity Conference 40

Contently - Strategy

FEBRUARY 22, 2023

Big, elaborate events such as conferences switched to a livestream model during the pandemic. Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. As for more specific examples of live streaming, Q&A sessions are becoming more popular.

Video 123

Video Strategy Marketing Instagram 123

Karen Freberg

OCTOBER 17, 2021

I know Tyler and Luke both from conferences at NCA and AEJMC – and they are rising PR scholars and professionals who will make waves in our field. It was the part of their study that interviewed PR senior scholars. Go to a Psychology conference. Those who were interviewed had their names listed publicly.

Journalism 111

Journalism Study Interviews Conference 111

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! We interviewed the Neoman comms team to find out the secrets behind their success. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. His creativity is out of this world so we’re taking notes! We love [link]. Feel guilty.

eBook 120

eBook Google Tools Analytics 120