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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%).

Training 119
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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

Instead, build your ideal crisis response team before it's too late. Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Doing the prep today will pay off when you ace your crisis response tomorrow.

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What is Technology PR?

5W PR

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise. What skills should you look for in a Tech PR Agency?

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. This has several advantages which may eclipse all other forms of internal crisis management solutions. Reasons Why You Should Work With a Crisis Communications Expert. Prohibition PR will provide management advice.

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The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Step #4: Provide media training for your key personnel. The S.W.O.T. It should transform the S.W.O.T

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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

Instead, build your ideal crisis response team before it's too late. Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Doing the prep today will pay off when you ace your crisis response tomorrow.