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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

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How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.

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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisis management is trying to save the ship after it has struck and iceberg.

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Melissa Agnes to Conduct Issues Management Workshop at CPRS National Summit

Melissa Agnes

Identify trigger points that reveal that an issue needs to be escalated to the crisis management team. Attendees will leave this workshop feeling confident that they can effectively use social media to detect, respond to and resolve online issues that threatens their organization’s (or clients’) reputation.

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A Look At Academic Research on Crisis Communication From #AEJMC14

Melissa Agnes

Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. In other cases, crisis management case studies were incorporated but not to their full extent. Being my first academic conference, I found it to be fascinating and reflective.

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Salesforce Is Doing Social Crisis Management Right

Cision

What happens when the largest Customer Relationship Management tool in the world has an unplanned outage? On May 5, Cision’s Heidi Sullivan, spoke at the Conference Board of Canada’s Crisis Communications Forum in Toronto, Ontario about managing crises on social media. Issues like this happen.