ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. It’s not always about crisis management. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. Here are some of the most common. .

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 88

Crisis Employee Trade Shows Local 88

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 7) How B2B Marketing Can Get More out of Trade Shows.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. And we advisers must guide them in that path. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’?

Marketing 174

Marketing Employee Content Marketing Training 174