Remove Conference Remove Crisis Remove Trade Shows
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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.

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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. But there’s some good news in the conference world for PR planners. Now is the time to grab vacated speaking slots.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

To show leadership during a serious crisis situation. It’s not always about crisis management. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. Here are some of the most common. .

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PR and Export Controls in Defense Technology: A Guide to Compliance Communication

5W PR

These regulations impact everything from technical specifications shared in marketing materials to discussions at trade shows and conferences. PR teams should develop crisis communication plans specifically for potential compliance incidents.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR confers third-party endorsement. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. A good reputation is social currency that can diminish the effects of a crisis event, assist in attracting the finest talent, and inspire the team.

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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). Unless it’s a category-creating product launch or the announcement of a celebrity business partnership, formal press conferences are often not necessary.

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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

The Hoffman Agency

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. It’s something that we’ve seen our clients focus on. Why virtual events are not the solution.