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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible. We’ve found success in mini-conferences we call thought leadership panels. SaaS company Box Inc.’s

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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Workplace violence crisis: When a current or former employee commits violence against another company employee.

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. We have 130,000 employees. It starts with consistency.

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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. Opportunity for professional communicators According to the CBI businesses face key ethical issues to empower employees to explain complex algorithmic decisions to customers.

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May Tech news round-up

PR in High Definition

Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom.

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