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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Prepare a Briefing Book.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

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International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. You’ve worked in multiple mediums — podcasts, web series, television.

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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. A smart internal or external PR team will invest the time to scout for opportunities and craft entries to win external recognition, often in concert with Human Resources.

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

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Where can I find clients who need my PR services?

Remote PR Jobs

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.