Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. When your brand is faced with an issue—even one not as big as an international health crisis—how do you handle it? Events equal opportunity.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike. A combined 3,185 media (1,878 in person / 1,307 digitally) attended CES 2022 from 1,670 outlets.

Mobile 114

Mobile Technology Automotive Interviews 114

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. The conference explored the future of connected mobility through six sessions that covered key areas of connected-vehicle technology over two days. Exhausting.

Technology 96

Technology Automotive Mobile Software 96

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. What advice do you have for PR people that want to pitch you? Know your audience.

Transportation 101

Transportation Meeting Newspapers Media 101

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. .

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. How B2B Marketing Can Get More out of Trade Shows. Research shows it takes more than 70% of B2B organizations four days to follow up after a conference.

Media 94

Media B2B Groups Conference 94

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Creativity Film Trade Shows 64

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

JUNE 22, 2022

For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Define your internal sales processes first, then mold HubSpot to optimize them. Photo credit: HubSpot. HubSpot’s Sales Hub is full of intelligent defaults for sales teams to use.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Michael Scheuer. The best solution depends on your company’s unique needs and existing capabilities.

Automotive 71

Automotive Training Travel Meeting 71

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 88

Crisis Employee Trade Shows Local 88

Solo PR Pro

JUNE 15, 2017

How do you branch out into other specialty practice areas without spending a lot of $ on going to trade shows/conference? In the wake of an internal tragedy – death, suicide, should there always be a PR response? I have experience, but there are days I wonder if I’m getting it right. How do you handle doubt?

Trade Shows 40

Trade Shows Conference Leadership Internal 40

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. You can also network in person by attending conferences or trade shows. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors. Why you should consider other areas.

Local 41

Local How To Skype Trade Shows 41

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally. While these numbers don’t lie, what do they actually mean for our client?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

The Hoffman Agency

MAY 23, 2018

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally. While these numbers don’t lie, what do they actually mean for our client?

Trade Shows 28

Trade Shows Conference Industry Internal 28

The Hoffman Agency

APRIL 8, 2019

But there are obvious downsides, primarily being unable to support markets with communications that might benefit from increased awareness, even if on an ad hoc basis (around, for instance, a key trade show). A decision to concentrate activity into one or two markets can also be driven by available budget.

Publicity 28

Publicity Agency Trade Shows Resources 28

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

Automotive 99

Automotive Mobile Trade Shows Engineering 99

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization. Both internal and external factors should be addressed in this regard.”.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. Being yourself pays off.

Conference 40

Conference How To Trade Shows Twitter 40

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Rethinking internal and external comms. Marketers need to be ready to pivot their businesses (and there messaging) when as the COVID cocoon comes to an end.”. Wendy Zajack | Georgetown University.

Marketing 166

Marketing Employee Content Marketing Media Training 166