ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JULY 27, 2021

Conferences and awards are a part of a strategic PR program. For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are. Conferences can reach a new audience that might not read the publications that feature a given company, and they reach them directly.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

MARCH 27, 2020

They usually originate in conference rooms, assembled with one’s team, all seated together. While social media has already made our lives seemingly accessible, Zoom conferences and interviews now feel reminiscent of the more relaxed workplace, symbolized by what was once known as Casual Friday. And, here’s the bigger question.

Conference 310

Conference Meeting Interviews Crisis 310

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . Like an out-of-town tryout before a show opens on Broadway, a series of trade media interviews could be a fine first step for a new brand spokesperson. Encourage honest feedback.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

JULY 30, 2020

You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. . You figure out how any press conference, panel, or client event can make a good photo opp for social media and marketing materials. .

Privacy 308

Privacy Conference Advertising Advertising 308

Sword and the Script

AUGUST 13, 2024

Holden presented some of the highlights from the campaign at a conference, which Carilu Dietrich shared in a LinkedIn post. Instead, the company rolled it out at one of the biggest security conferences (RSAC). In turn that left a trail right back to the conference booth and the movie premiere. Hate doing expenses?

Creativity 103

Creativity B2B Examples Marketing 103

Critical Mention

MAY 15, 2019

We’re hosting webinars, courses, summits, and conferences. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. Larry: We’re doing a lot to generate brand awareness, but one overarching theme is to help marketers improve their game. One primary goal is to help marketing agencies.

Interviews 123

Interviews Facebook Software Social Media 123

PRSay

OCTOBER 8, 2018

The book features interviews with more than 40 racially-diverse and LGBTQ agency and corporate leaders, who share their stories about the successes, obstacles and lessons they’ve learned along the way.

Conference 127

Conference Education Leadership Travel 127

5W PR

MARCH 31, 2020

Thanks to work-from-home mandates, closures, and quarantines, almost all on-camera interviews with media are being conducted via skype or video conference. While this may be the new norm for a while, there’s the possibility that video interviews become a go-to option beyond the COVID-19 pandemic. o Just upper torso in picture.

Interviews 113

Interviews Video Skype Conference 113

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. The full recruiting experience, from ads to interviews to job offer, is obviously key to company perception, as is the pace and cadence of its processes.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention. Be sure to follow up with a journalist after the interview.

Interviews 208

Interviews Media Construction B2B 208

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Seek out customer feedback through surveys, interviews, and social media monitoring. Use Use customer insights to improve products, services, and overall customer experience. Involve

Product Launch 78

Product Launch B2B Industry Case Study 78

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

APRIL 1, 2021

It’s a bit like a conference where you can choose to attend lectures from among multiple tracks, but the commitment threshold is very low. It’s like podcasting and live conferences had a baby. The real-time aspect offers an element of spontaneity over other audio platforms like podcasting. Its pedigree, too, generated buzz.

Leadership 321

Leadership Conference Sports Meeting 321

5W PR

JANUARY 14, 2025

Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts. Attend industry events and conferences to network in person and build rapport with journalists. Engage in regular, non-promotional communication with journalists.

How To 78

How To Media Case Study Technology 78

PRSay

DECEMBER 12, 2024

Just as you would prepare for any media interview or new business pitch, taking time to reflect before your review will help you take control of the narrative, highlight your impact and demonstrate your potential for growth. Think ahead about resources. What do you need to excel in the coming year?

Measurement 139

Measurement Resources Examples Conference 139

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. The first is the annual national conference. My first national conference was last October in Boston, Massachusetts. Conclusion.

Education 232

Education Conference Meeting Social Media 232

PR for Anyone

MARCH 21, 2020

As a speaker and trainer, with almost all events and conferences cancelled for the foreseeable future, I’m going back to virtual training and webinars. This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio.

Real Estate 290

Real Estate Skype Radio Pitching 290

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. You’ve worked in multiple mediums — podcasts, web series, television. Wow factor.

Conference 97

Conference Internal International Travel 97

Agility PR Solutions

MARCH 1, 2021

I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual conference went online. It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I PubWest is a […].

Industry 176

Industry Conference Interviews Publicity 176

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Flack's Revenge

DECEMBER 11, 2014

The following is a summary of the interview; you can request a full copy by visiting this link. Normally, you don’t need to pay them to get coverage; but they may expect compensation for attending a press event / conference via a “travel fee” that covers his/her meals and transportation. vs. China, and shed light on effective tactics.

Print 201

Print Transportation Conference Technology 201

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 18, 2021

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. That means it’s possible to get ad tech news delivered directly into your inbox, and have a chance to interact with the biggest names in the industry at conferences.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MARCH 3, 2020

It’s best to make sure that key players are aligned ahead of time on which types of stories are relevant, and which exec will be offering quotes and availability for interviews when news breaks. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

5W PR

DECEMBER 5, 2024

This could include gameplay tips, developer interviews, or in-depth analyses of game mechanics. Reach out to gaming journalists, bloggers, and influencers to pitch the game and secure interviews or reviews. Content Marketing Content marketing is another effective way to engage an audience and generate interest in a game.

Video 78

Video Community Social Media Interviews 78

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

Engineering 383

Engineering Hotels System Television 383

Cision

DECEMBER 28, 2017

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. If you’re struggling for fresh content or just need a different perspective, try adding new and interesting voices to your content through expert interviews and Q&A. July: Leverage What You Learn. September: Involve New Partners.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Here at Crenshaw, we have a PR specialist (who happens to be yours truly) dedicated to both conferences and industry awards. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals. Make sure you’re not left behind in the new year.

Trends 139

Trends Communications Conference Leadership 139

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Stern + Associates

OCTOBER 9, 2024

Conference organizers want your insights but don’t want any talk that can be construed as an advertisement or sales pitch, which if why it’s better to prioritize your people as experts rather than your organization’s brand. Starting small is typically essential in the conference and speaking game.

Conference 133

Conference Resources Pitching Video 133