ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. The full recruiting experience, from ads to interviews to job offer, is obviously key to company perception, as is the pace and cadence of its processes.

Branding 333

Branding Brand Employee Engineering 333

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

PRSay

OCTOBER 8, 2018

To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”. Launching “Diverse Voices” Harrison said that the PRSA Foundation understands how fundamental and urgent diversifying the profession is.

Conference 129

Conference Education Leadership Travel 129

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments. Conclusion.

Education 232

Education Conference Meeting Social Media 232

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Leadership events. Owned and operated business events like discussion panels are productive PR activations for building media and industry relationships, generating quality content, boosting thought leadership credibility, and yes – even earning media coverage. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals. Make sure you’re not left behind in the new year.

Trends 128

Trends Communications Conference Leadership 128

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. You’ve worked in multiple mediums — podcasts, web series, television. Wow factor.

Conference 98

Conference Internal International Travel 98

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Page Center. Chapter 9 Practical Advice from Senior Pros.

Ethics 116

Ethics Journalism Conference Study 116

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Q: The 2018 PRSA conference is coming up in October in Austin. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Stern + Associates

JULY 8, 2024

A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought leadership. When tied to a founder, this leadership can be particularly impactful, making the founder the ideal face of their company’s brand.

Company 103

Company Branding Brand Conference 103

ImPRessions - Crenshaw Communications

MAY 22, 2018

Trades confer “earned authority” Like all earned media, trade publications offer that all-important third-party endorsement. That respect and trustworthiness which journal coverage confers upon a company translates into expanded brand visibility, new leads, and conversions opportunities. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

MAY 20, 2020

And sure, their DreamForce conference is one of the more talked-about events each year. Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. Let’s start with Salesforce. Like DAILY. Sometimes twice a day.

Journalism 148

Journalism Branding Brand Interviews 148

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. This is a true leadership challenge because the change has to be cultural. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 111

B2B Case Study Study Conference 111

Stern + Associates

OCTOBER 9, 2024

Conference organizers want your insights but don’t want any talk that can be construed as an advertisement or sales pitch, which if why it’s better to prioritize your people as experts rather than your organization’s brand. Starting small is typically essential in the conference and speaking game.

Conference 122

Conference Resources Pitching Training 122

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

JULY 14, 2021

4, the conference offers virtual educational sessions, networking, career fairs and more. I’m excited about meshing the legacy of the show and my ideas,” she told PRsay in a phone interview. Her decision prompted discussion on the usefulness of press conferences, especially in the sports world. Beginning on Oct.

Conference 148

Conference Public Affairs Report Television 148

Cision

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. The second is in speaking.

Sports 245

Sports Agency Creativity Industry 245

PRSay

MAY 26, 2020

The hospital system’s media team has also been busy arranging more than 30 interviews per week with local, regional and national media, and implementing virtual press conferences to share important messages. Her 25-year career in health-care communications has included leadership roles at three academic medical centers.

Communications 192

Communications Crisis System Healthcare 192

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 116

Survey B2B Marketing Interviews 116

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Use coverage to demonstrate results to leadership.

Interviews 136

Interviews Pitching Infographics Print 136

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. Here’s what the expert had to say on the best ways to prepare for the conference next week. Meet Hugh Forrest, Founding Director of SXSW Interactive. Julie Frey.

Interviews 60

Interviews Conference Creativity Community 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 97

Interviews Publicity Technology Social Media 97

wiredPRworks

MARCH 23, 2022

Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Web 119

Web Transportation Social Media Community 119

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee.

Education 122

Education Technology Policies Leadership 122

PRSay

OCTOBER 27, 2020

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. Other sports leagues soon followed suit. Simplify the complex.

Crisis Management 128

Crisis Management Crisis Employee Conference 128

The Hoyt Organization

APRIL 23, 2024

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

Stern + Associates

JULY 8, 2024

A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought leadership. When tied to a founder, this leadership can be particularly impactful, making the founder the ideal face of their company’s brand.

Company 62

Company Branding Brand Conference 62

Stern + Associates

JULY 8, 2024

A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought leadership. When tied to a founder, this leadership can be particularly impactful, making the founder the ideal face of their company’s brand.

Company 62

Company Branding Brand Conference 62

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Is it brand awareness, thought-leadership, lead generation, etc.? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn.

Leadership 60

Leadership Conference Retail Storytelling 60