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For PR specialists , few things are more exciting than landing that mediainterview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. Media prep didn’t stick. Interview is deadly dull .
Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Promise them that it will be a short interview!)
Do you have a video-conference wardrobe? We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Look at the lens when speaking to make virtual eye contact with conference participants. Get camera-ready.
Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.
A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.
A great panel evening should have a provocative (non-promotional) topic, free food and cocktails, panelists from key media and influencers, and a plan for creating assets like video, bylines, blog posts, and white papers after the event. Mediatraining. For a deeper dive on putting on stellar panels , see this earlier post.
Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis.
One of these ways is representing their organization in front of the public or the media. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.
One of these ways is representing their organization in front of the public or the media. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.
Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.
Sally Stewart, author of MediaTraining 101 , reminds us that a successful press release should make the phone ring or the email ding. Event announcements Whether youre hosting a conference, webinar, or public appearance, an event press release format should build excitement and encourage attendance.
Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.
If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in mediainterviews. It is easy to become frustrated when you feel you aren’t being heard, but controlling your emotions is vital whilst taking part in a mediainterview. 1) BE ENTHUSIASTIC.
Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. Repurposing content and presentations slated for conferences that have been cancelled or postponed, so they can be leveraged in new ways that help drive business results. .
Use this time to comb through your media, influencer, analyst, conferences and awards lists, and bring them up to date. If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Set up a mediatraining 101 or refresher.
CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” The quotes pique far more interest around our guests and their interviews.
In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Depending on who you pick, be prepared to train your thought leaders. Create a content plan.
On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Hope to see you there!
Sally Stewart, author of MediaTraining 101 , reminds us that a successful press release should make the phone ring or the email ding. Event announcements Whether youre hosting a conference, webinar, or public appearance, an event press release format should build excitement and encourage attendance.
Last Saturday, I had the great honor to keynote the eighth Minnesota Blogger Conference. It has given me the opportunity to interview 100+ PR and social media marketing professionals across the U.S. Yet others have become partners or professors in our new sparked social mediatraining. over the last eight years.
Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR. Capabilities can include event planning, execution, and post-event support.
Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for mediainterviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR will provide management advice. After the incident, we provide support.
If you don’t have executives who have the time or wherewithal to speak at conferences, don’t do a speaking program just yet. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct mediatraining. Do you need messaging and branding help? Crisis communications?
Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do. Select a single spokesperson in advance, make sure that they receive the necessary mediatraining and make them responsible for communicating with your stakeholders during a crisis.
Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do. Select a single spokesperson in advance, make sure that they receive the necessary mediatraining and make them responsible for communicating with your stakeholders during a crisis.
Here's a podcast that will fill you in and a conference that will bring you up to date. Thanks so much to Geno Prussakov for the opportunity to present ideas at the conference - and to Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence for being such fun hosts!! What do you need to know about #InfluencerMarketing?
For example, when working with the young co-founder of a medical device start-up, we leveraged his “boyish charm” as the youngest person in any room to great effect in interviews with business press. Consider professional mediatraining – you don’t want to go into an interview and have this happen.
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