5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A great panel evening should have a provocative (non-promotional) topic, free food and cocktails, panelists from key media and influencers, and a plan for creating assets like video, bylines, blog posts, and white papers after the event. Media training. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. It is easy to become frustrated when you feel you aren’t being heard, but controlling your emotions is vital whilst taking part in a media interview. 1) BE ENTHUSIASTIC.

Interviews 48

Interviews Media Media Training Training 48

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis.

Corporate 195

Corporate Training Reputation Media Training 195

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Select a single spokesperson in advance, make sure that they receive the necessary media training and make them responsible for communicating with your stakeholders during a crisis.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. Repurposing content and presentations slated for conferences that have been cancelled or postponed, so they can be leveraged in new ways that help drive business results. .

Communications 88

Communications Case Study Conference Resources 88

Barokas

APRIL 23, 2020

Use this time to comb through your media, influencer, analyst, conferences and awards lists, and bring them up to date. If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Set up a media training 101 or refresher.

Crisis 88

Crisis Product Launch Media Training Interviews 88

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Depending on who you pick, be prepared to train your thought leaders. Create a content plan.

Leadership 141

Leadership Content Marketing Healthcare Google 141

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Hope to see you there!

Healthcare 53

Healthcare Marketing Conference Training 53

Prohibition

JANUARY 24, 2022

Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR will provide management advice. After the incident, we provide support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” The quotes pique far more interest around our guests and their interviews.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

OCTOBER 18, 2017

Last Saturday, I had the great honor to keynote the eighth Minnesota Blogger Conference. It has given me the opportunity to interview 100+ PR and social media marketing professionals across the U.S. Yet others have become partners or professors in our new sparked social media training. over the last eight years.

Blogging 60

Blogging Airlines Hotels Social Media 60

Mindful Marketing

FEBRUARY 15, 2017

If you don’t have executives who have the time or wherewithal to speak at conferences, don’t do a speaking program just yet. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training. Do you need messaging and branding help? Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

wiredPRworks

NOVEMBER 11, 2016

Here's a podcast that will fill you in and a conference that will bring you up to date. Thanks so much to Geno Prussakov for the opportunity to present ideas at the conference - and to Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence for being such fun hosts!! What do you need to know about #InfluencerMarketing?

How To 63

How To Branding Brand Local 63

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

For example, when working with the young co-founder of a medical device start-up, we leveraged his “boyish charm” as the youngest person in any room to great effect in interviews with business press. Consider professional media training – you don’t want to go into an interview and have this happen.

Conference 120

Conference Interviews Exercises Media Training 120