ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

JULY 30, 2020

You can write a funding announcement press release in your sleep. . You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. . You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308

Privacy Conference Advertising Advertising 308

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. When I started giving speeches at PR conferences, I was guilty of this. The same principle applies when writing PR materials or crafting statements for media interviews.

Writing 112

Writing Pitching Course Conference 112

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts. Identify the specific publications, journalists, and influencers who cover that niche.

How To 78

How To Media Case Study Technology 78

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Ann: Oh boy. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. March: Revisit Your Best Content. This is great fodder for future content. July: Leverage What You Learn.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Here at Crenshaw, we have a PR specialist (who happens to be yours truly) dedicated to both conferences and industry awards. Speaking opportunities.

Agency 188

Agency Publicity Media Training Training 188

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

A quick glance at Techmeme.com or its e-newsletter brings you up to speed on trending conversations from outlets like The Verge, ArsTechnica, and Financial Times – as well as a list of upcoming tech conferences and events. Remote voice and video communication are critical to PR work, from client meetings to media interviews.

Tools 108

Tools SMB Survey Software 108

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. ” Is that a weird freaking quote?

How To 144

How To Creativity Storytelling Writing 144

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. You’ll learn a lot that will inform your writing.

Survey 120

Survey B2B Marketing Interviews 120

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Q: The 2018 PRSA conference is coming up in October in Austin. Anthony: I’m really looking forward to the conference. The post Interview with PRSA’s National Chairman, Anthony W.

Interviews 79

Interviews Ethics Conference Leadership 79

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Event announcements Whether youre hosting a conference, webinar, or public appearance, an event press release format should build excitement and encourage attendance.

Writing 78

Writing How To Product Launch Crisis 78

Cision

NOVEMBER 25, 2015

If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. Interviews. Interview someone at a conference. Here are some ideas for post styles: How-to. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Ann: Oh boy. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Trade Shows 99

Trade Shows B2B Conference Marketing 99

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

Communications Conversations

SEPTEMBER 23, 2014

He’s writing a post about a significant industry thought leader in hopes of landing a RT or share. So far, from what I can tell, he’s recorded these #JayToday videos from: a busy street in Fargo, an airport lounge, many conference rooms in whatever building he’s working in that day, and potentially his backyard.

Video 158

Video Strategy Conference Interviews 158

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Shift Communications

SEPTEMBER 1, 2015

They are busy with plenty of stories to write, events to attend and breaking news they have to jump on. I also like to time my follow up to current events that I know a reporter will be writing about or are relevant to my client. Keep an eye on what the reporter is writing about. Be selective about when touch base.

Interviews 60

Interviews How To Journalism Report 60

Shift Communications

MARCH 3, 2016

Here’s what the expert had to say on the best ways to prepare for the conference next week. SHIFT: What’s a can’t-miss event or meet-up for a first time attendee that will help set the tone for your experience at one of the most influential tech conferences in the world? Julie Frey. Account Manager. Sara Lasseter.

Interviews 60

Interviews Conference Creativity Community 60

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. Among marketers and communicators surveyed, misinformation, inaccuracies and legal uncertainties are top concerns regarding AI.

Study 78

Study Communications Conference Survey 78

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.

Sports 245

Sports Agency Creativity Industry 245

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. 3) Surgically weave it into blog posts.

Media 120

Media B2B Groups Conference 120