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Data-Driven PR Campaign Planning: Part 1

Onclusive

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Don’t forget to research your competitors and other organizations that have been in a similar position before. . Determine your campaign objectives.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168
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Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

I got my first job from a connection at PRSA Georgia’s Real World conference, which my mom had recommended I attend. Judy: I also went to UF, but studied journalism. Judy: To create brochures, we used to have to go to a printing press. Our local conference also helps expose young people to different professional paths.

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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. You got to do so much, so much faster if you were willing to work.

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

The main job of the PR person at this point is to control every aspect she can, from the client briefing down to the conference line chosen for the interview. In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. For six ways to amplify media outcomes , see this earlier post.

Report 136
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Client Taps Paid Media to Lure Pay for Performance PR

Bad Pitch Blog

The top tier of rewards focus on print publications. USA Today: $25,000 Associated Press: $20,000 Wall Street Journal: $20,000 The rest of the bounties are broken out on the "PR Bounty" site. Startup founders would have stepped over their mother back in the day for an article in the Wall Street Journal. What Do You Think?

Media 68
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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. PR, marketing, sales and journalism.