ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

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ImPRessions - Crenshaw Communications

MAY 11, 2022

Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities. In narrow tech verticals like adtech, conference exposure is particularly important for business leaders. In a similar vein, Digiday hosts a conference focusing on programmatic advertising.

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Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

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ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. For those registering for their first hybrid or virtual conference, it might be tempting to approach the event as a throwaway.

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ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . If you’ve spoken at industry conferences, upload the video. Go beyond a resume .

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Stern + Associates

AUGUST 13, 2024

Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. Curating Speech Topics Speech topics should reflect both the speaker’s expertise and the interests of the conferences being targeted.

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ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Seize the stage at conferences. Expert commentary.

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ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Top Ad Tech Conferences For PR Exposure. Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities. Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders.

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Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

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ImPRessions - Crenshaw Communications

APRIL 1, 2021

It’s a bit like a conference where you can choose to attend lectures from among multiple tracks, but the commitment threshold is very low. ” Clubhouse can drive PR thought leadership potential for PR. It’s like podcasting and live conferences had a baby. Its pedigree, too, generated buzz.

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ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In a pre-COVID world, this feature would have been great to use during industry conferences and events. Share clips from virtual conferences with short soundbites of high-impact statements from business leaders.

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Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. As the program grows, you might bring in marketing team members to work closely with the customer advisory board and customer conferences. Besides, from an organizational behavior standpoint, if you incentivize references, you might get more of them than sales.

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Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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PRSay

OCTOBER 8, 2018

To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”. Launching “Diverse Voices” Harrison said that the PRSA Foundation understands how fundamental and urgent diversifying the profession is.

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5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority. 

Product Launch 78

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5W PR

FEBRUARY 1, 2025

Leading by Example Executives should: Share company content regularly Engage with employee posts Highlight program successes Provide thought leadership content Recognize active participants Recognition and Incentives Maintaining engagement requires ongoing motivation.

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Bianchi Biz Blog

JANUARY 23, 2025

Industry connections: Having trusting working relationships with key industry influencers and event organizers can help your firm more readily secure speaking and thought leadership opportunities for your executives, helping your company stand out at all of the right industry events.

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ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

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PRSay

OCTOBER 11, 2018

With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. According to Aria Finger , most sweeping generalizations about young people are wrong.

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PRSay

OCTOBER 7, 2018

It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students. “I This is his 24th PRSA Conference. I don’t succeed all the time.”.

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PRSay

FEBRUARY 27, 2025

He brings expertise in strategic development, membership growth and nonprofit leadership. He spoke with John Elsasser, PRSAs publications director, about his leadership style, what drew him to PRSA and how he defines success. How do you describe your leadership style? Those things are key to my leadership style.

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PRSay

FEBRUARY 21, 2020

However, during a recent Spring Training press conference , Crane couldn’t get his story straight. While the Astros saga can obviously be understood as a failure of leadership — who greenlighted the sign-stealing efforts — and athletic integrity, it’s also a failure of PR management too. Be prepared to address the public.

Conference 202

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Deirdre Breakenridge

OCTOBER 22, 2014

You are responsible for a large conference with a keynote speaker from out of town. An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership. . · Your competitor launches a brilliant new social media campaign. The CEO wants to know, “So what?”

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PRSay

OCTOBER 21, 2019

When you discover the leadership that you have within, you can do so many things,” said Fox, who was interviewed by Conference Chair Rhoda Weiss, APR, Fellow PRSA, at today’s General Session at the PRSA 2019 International Conference in San Diego. “We are all leaders, each and every one of us.”.

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ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. The CEO is often the public face of the enterprise, especially for entrepreneurial companies, so their participation is critical to successful employer PR.

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ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms. . AdExchanger.

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ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign. 2020 saw in-person conferences move online, but our experts are still in demand. One way to do this is through keynote and panel speaking opportunities at industry events.

Banking 310

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Melissa Agnes

OCTOBER 24, 2014

Must attend: The Law Enforcement Social Media Online Conference. A three day event, The Law Enforcement Social Media Conference is the first ever online social media conference for law enforcement and the speaker list is sensational! How To Deal With Negative Online Reviews: 5 More Things to Consider.

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Onclusive

JUNE 21, 2017

Commit to attending one conference or class a year. Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education.

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Onclusive

AUGUST 24, 2020

Rarely is that distinction conferred upon a technologist. Under Patrick’s consistent leadership, our fully integrated media monitoring system meets the needs of of global, Fortune 500 companies. It almost seems odd to consider that possibility.

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ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences.

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ImPRessions - Crenshaw Communications

JULY 7, 2021

Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. How do PR pros do this?

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PRSay

OCTOBER 8, 2018

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background.

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PRSay

DECEMBER 21, 2020

But it’s never too soon to develop leadership skills. And having followers is a hallmark of leadership. Many leadership experts believe that, rather than trying to motivate team members, we should inspire them to motivate themselves. Devote 30 minutes a day to reading one of the wide variety of available books on leadership.

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ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Why should I enter for awards? Who should I enter?

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Deirdre Breakenridge

MAY 8, 2018

There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments. The first is the annual national conference. My first national conference was last October in Boston, Massachusetts. Conclusion.

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