ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. For those registering for their first hybrid or virtual conference, it might be tempting to approach the event as a throwaway.

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Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

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Conference How To Trade Shows Leadership 284

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention.

Product Launch 78

Product Launch B2B Industry Case Study 78

Stern + Associates

AUGUST 14, 2024

Why do you think the new technology is really useful in the long run? That requires sustained, proactive content creation and outreach to build up thought leadership credentials in AI. Consulting firm communications around AI have to begin with messaging and content strategy. What is your stance on AI?

Communications 127

Communications Leadership Conference Social Media 127

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . If you’ve spoken at industry conferences, upload the video. Go beyond a resume .

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LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

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Conference Leadership Sports Policies 173

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. Props to PRSA for a stellar conference.

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Conference International Internal Storytelling 110

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

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Conference Crisis Management Survey Big Data 66

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Bianchi Biz Blog

JUNE 6, 2024

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. Imagine emerging with a roadmap, not just a stack of conference swag.

Automotive 99

Automotive Industry Conference Energy 99

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Why should I enter for awards? Who should I enter? When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership. The post How To Tap The PR Power Of Employer Branding appeared first on Crenshaw Communications.

Branding 156

Branding Brand How To Employee 156

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. AdExchanger. Digiday 5 Things to Know. For tech PR pros, Digiday is a great publication and considered a top tier placement.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Onclusive

AUGUST 24, 2020

Rarely is that distinction conferred upon a technologist. Under Patrick’s consistent leadership, our fully integrated media monitoring system meets the needs of of global, Fortune 500 companies. Through his commitment to innovation, this pioneering technology can now be enjoyed by smaller companies and agencies alike.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.

Communications 156

Communications B2B Web Conference 156

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Understand the role we play in the world, and technology, asking questions and seeking the truth.”. Trust is a common thread that runs through all of this.

Conference 113

Conference Communications Storytelling Social Media 113

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

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Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In a pre-COVID world, this feature would have been great to use during industry conferences and events. Share clips from virtual conferences with short soundbites of high-impact statements from business leaders.

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LinkedIn Instagram Conference B2B 310

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. 14 episode of S&T Live.

Leadership 60

Leadership Conference Retail Storytelling 60

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. 9 at this year’s PRSA 2017 International Conference in Boston. Recent data suggests otherwise.

Technology 67

Technology Communications Mobile Internal 67

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

Automotive 79

Automotive Transportation Conference Mobile 79

ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. PR is about brand reputation and helping companies become industry leaders in their space.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. Become a constant at conferences. Speaking at events and conferences is another excellent way for PR teams to build executive visibility. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Be a part of their community.

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Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. As a bonus, speeches from conferences can also be recycled as bylined articles or video snippets suitable for social sharing. Who goes to this conference?

Conference 136

Conference Enterprise Technology Financial 136

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Building trust through thought leadership and transparency Fintech is a crowded field, and PR can provide the spotlight that a brand needs.

Consumer 78

Consumer Financial Crisis Management Banking 78

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. Thought leadership emerges as another influential instrument in PR’s repertoire. The fintech sector is in a hot phase of expansion.

Financial 78

Financial Privacy Infographics Leadership 78

5W PR

MAY 31, 2024

Establishing thought leadership and expertise PR provides a platform for cyber tech firms to earn recognition as thought leaders in the industry. Securing media spots for company executives in prestigious publications or arranging speaking opportunities at relevant conferences, PR positions the company as a reliable information source.

Industry 78

Industry Privacy Crisis Crisis Communications 78

Doctor Spin

OCTOBER 25, 2024

Spin Academy | Online PR Courses Digital Transformation Digital transformation is a multifaceted process driven by advanced digital technologies requiring significant organisational change and adaptation. Research-Technology Management, 65, 11 — 17. technologies. Source: Long Range Planning 1 Warner, K., & Wäger, M.

Financial 52

Financial eBook Journalism Big Data 52

5W PR

AUGUST 1, 2024

Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Establishing thought leadership Public relations enable healthcare organizations to position themselves as trusted sources of health information.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

PRSay

OCTOBER 17, 2023

14, the delegates of the 2023 Leadership Assembly elected Day as PRSA’s 2024 chair-elect. At Ford, he learned “the power of positive leadership,” which Day defines as “having a really compelling vision that everyone can get around.” With any new technology, I’m a big proponent that human plus machine makes society better.

Leadership 78

Leadership Conference LinkedIn Strategy 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign. 2020 saw in-person conferences move online, but our experts are still in demand. One way to do this is through keynote and panel speaking opportunities at industry events.

Banking 310

Banking Creativity B2B Conference 310

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference International Internal Leadership 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Put on a conference or panel event.

Branding 196

Branding Brand Reddit B2B 196