ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. AdExchanger. Digiday 5 Things to Know. For tech PR pros, Digiday is a great publication and considered a top tier placement.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Onclusive

AUGUST 24, 2020

Rarely is that distinction conferred upon a technologist. Under Patrick’s consistent leadership, our fully integrated media monitoring system meets the needs of of global, Fortune 500 companies. Through his commitment to innovation, this pioneering technology can now be enjoyed by smaller companies and agencies alike.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

Conference 173

Conference Leadership Sports Policies 173

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In a pre-COVID world, this feature would have been great to use during industry conferences and events. Share clips from virtual conferences with short soundbites of high-impact statements from business leaders.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Why should I enter for awards? Who should I enter? When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. PR is about brand reputation and helping companies become industry leaders in their space.

Agency 353

Agency Interviews Pitching Retail 353

Melissa Agnes

OCTOBER 24, 2014

Disruption technologies integrated within crisis message strategies arising during Ebola crisis. Must attend: The Law Enforcement Social Media Online Conference. A three day event, The Law Enforcement Social Media Conference is the first ever online social media conference for law enforcement and the speaker list is sensational!

Crisis 218

Crisis Crisis Communications Conference Government 218

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. Props to PRSA for a stellar conference.

Conference 111

Conference Internal International Storytelling 111

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off!

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign. 2020 saw in-person conferences move online, but our experts are still in demand. One way to do this is through keynote and panel speaking opportunities at industry events.

Banking 310

Banking Creativity B2B Conference 310

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. Here are some of the most common. . To launch a key product. To signal a cultural shift.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Leadership in a Hybrid Work Environment: As companies continue to adapt to a hybrid and increasingly diverse work world, leadership remains a central focus.

Leadership 78

Leadership Conference Marketing Community 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Put on a conference or panel event.

Branding 196

Branding Brand Reddit B2B 196

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. Become a constant at conferences. Speaking at events and conferences is another excellent way for PR teams to build executive visibility. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.

Communications 156

Communications B2B Web Conference 156

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Understand the role we play in the world, and technology, asking questions and seeking the truth.”. Trust is a common thread that runs through all of this.

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. As a bonus, speeches from conferences can also be recycled as bylined articles or video snippets suitable for social sharing. Who goes to this conference?

Conference 136

Conference Enterprise Technology Financial 136

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. It has become firmly aligned with leadership and executive management as a strategic management function. Smaller organisations quickly created new processes and workflows.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

DECEMBER 27, 2017

In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come. We added new committee structures to our operations to address governance, membership, professional development and thought leadership.

Leadership 133

Leadership Government Conference Energy 133

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

Stern + Associates

AUGUST 14, 2024

Why do you think the new technology is really useful in the long run? That requires sustained, proactive content creation and outreach to build up thought leadership credentials in AI. Consulting firm communications around AI have to begin with messaging and content strategy. What is your stance on AI?

Communications 117

Communications Leadership Conference Social Media 117

PRSay

MARCH 11, 2021

Sitting in a conference room with co-workers. Technology has mitigated some of the impact of social distancing. As traditional office settings move toward hybrid work environments, we’ll increase our time with technology and decrease our face-to-face interactions. To be fair, technology is only partly to blame.

Communications 197

Communications Conference Course Meeting 197

PRSay

JUNE 11, 2019

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use.

Insurance 143

Insurance Insurance Sports Telecommunications 143

Shift Communications

JULY 10, 2017

At the recent HIMSS BrandHIT marketing conference, a panel of executives from the C-Suite were asked what marketing methods were most effective at reaching them. Public relations programs are built around thought leadership, on positioning brands as leaders in their industry. Vice President, Marketing Technology. Christopher S.

Publicity 132

Publicity How To Retail Engineering 132

Deirdre Breakenridge

JANUARY 13, 2015

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. This represents quite an imbalance, especially given many of the products marketed at the conference targeted women, and that women account for 89 percent of the decisions to buy consumer electronics. A Guest Post By Sara Capra. Sara Capra.

Conference 150

Conference Training Healthcare Policies 150

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership. The post How To Tap The PR Power Of Employer Branding appeared first on Crenshaw Communications.

Branding 156

Branding Brand How To Employee 156

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. 9 at this year’s PRSA 2017 International Conference in Boston. Recent data suggests otherwise.

Technology 68

Technology Communications Mobile Internal 68

ImPRessions - Crenshaw Communications

MAY 22, 2018

Wired describes itself as covering the intersection of technology, science, art, and culture. Trades confer “earned authority” Like all earned media, trade publications offer that all-important third-party endorsement. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. While ChatGPT’s artificial intelligence lets it learn from interacting with humans, the technology is only as good as the questions we ask it.

Publicity 185

Publicity Software Education Technology 185

Bianchi Biz Blog

JUNE 6, 2024

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. Imagine emerging with a roadmap, not just a stack of conference swag.

Automotive 102

Automotive Industry Conference Energy 102

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing to promote a sense of thought leadership. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity. For B2B tech brands, walking that line is important. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147