Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. How is this possible?

Media Relations 94

Media Relations Pitching Media Conference 94

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Relying on Traditional Media Relations Tactics. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

Stern + Associates

AUGUST 23, 2024

Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

Strategy 127

Strategy Training LinkedIn Resources 127

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

If you’re waiting on a conference line and the journalist is first to join, it’s good to introduce yourself and thank them for taking the time to talk. If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Status calls can offer a way to showcase new ways of enhancing media relations activities. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Status calls can offer a way to showcase new ways of enhancing media relations activities. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Cultivating positive media relations The media significantly shapes public perception.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

PRSay

APRIL 19, 2019

I want to help more people achieve more media relations success instead of holding others back by my reticence to grow. Maybe you want to dedicate more time to training or attend a conference. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Hotels 133

Hotels Training Viral Pitching 133

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. Repurposing content and presentations slated for conferences that have been cancelled or postponed, so they can be leveraged in new ways that help drive business results. .

Communications 88

Communications Case Study Conference Resources 88

PRSay

NOVEMBER 2, 2017

By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.

Communications 121

Communications Case Study Training Reputation 121

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

Media Relations 157

Media Relations Meeting Pitching Conference 157

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” She is currently a columnist for Mashable, Inc., She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”.

Marketing 104

Marketing SEO Writing Engineering 104

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Step #4: Provide media training for your key personnel. Training should be mandatory for an agency’s core personnel. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Mindful Marketing

FEBRUARY 15, 2017

Also, know what your main communications goals are before hiring a consultant – they tend to specialize in certain areas such as media relations, crisis communications, business writing, etc. If you don’t have executives who have the time or wherewithal to speak at conferences, don’t do a speaking program just yet.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JANUARY 24, 2022

Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

OCTOBER 12, 2019

Probably the greatest issue we help clients tackle in our media training sessions is to avoid slipping into complicated industry-specific jargon. We have been giving formal media training to professionals of all descriptions for over 20 years. Practice does, in our experience, make perfect. 9) AVOID JARGON.

Interviews 48

Interviews Media Media Training Training 48

Prohibition

APRIL 23, 2020

Knowing who your spokespeople are and what they should say in case A, B, C, or D happens, knowing if you should run a press conference, how you should deal with criticism on social media, and how quick you should be to respond. Working out all the possible scenarios and having a plan is essential.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information. Department of Justice to investigate.

Conference 183

Conference Crisis Training Public Affairs 183

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Public relations won’t become any easier in 2021.

Marketing 198

Marketing Employee Content Marketing Media Training 198