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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.

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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 17) Are PR pitches useful?

Survey 173
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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

Is there a worse feeling than sitting on a conference line or Zoom call waiting for someone to show up? Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. How can PR specialists handle tricky situations that threaten a great story? Someone is a no-show.

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources.

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What is a Virtual Press Conference & How Can I Successfully Plan One?

Bianchi Biz Blog

A virtual press conference is a news conference conducted using online internet tools to connect an organization’s newsmaker(s) and working journalists with audio and video for real-time interaction without the need to be in the same location. This also enable participant to go back to the replay to capture quotes and sound bites.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Hold weekly conference calls to keep abreast of activity. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. According to a survey by Intercall, more than 60 percent of call participants admit to doing other work on conference calls. Not so fast.

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