MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. How is this possible? Think about it from their perspective.

Media Relations 94

Media Relations Pitching Media Conference 94

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Paid training gigs soon followed, then multiplied. Maybe you want to dedicate more time to training or attend a conference. But I’ve never liked failing.

Hotels 133

Hotels Training Pitching Viral 133

5W PR

AUGUST 1, 2024

Nurturing these relationships can secure positive media coverage that showcases an organization’s strengths and attracts new patients seeking the services highlighted in favorable articles or broadcasts.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Imagine you’re at a party.

Marketing 104

Marketing SEO Writing Engineering 104

Contently - Strategy

JANUARY 26, 2023

Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. Those candidates may already have a strong social media following or network with which they can share the content you create together. Create a content plan.

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

JULY 17, 2018

If you can’t drive over and do sit-down meetings with people beyond the client contact, ask for video conferences. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media Relations 157

Media Relations Meeting Pitching Conference 157

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. If you don’t have executives who have the time or wherewithal to speak at conferences, don’t do a speaking program just yet. Do you need messaging and branding help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

5W PR

NOVEMBER 18, 2024

Here, she shares an inside look at her experience and key takeaways from the event: As Vice President of Technology at 5WPR, I recently had the opportunity to attend Street Fight Live in Chicago, a conference dedicated to marketing strategies for MULO (multi-location) businesses.

Strategy 60

Strategy Leadership Product Launch Retail 60

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches.

Marketing 198

Marketing Employee Content Marketing Media Training 198