PRSay

OCTOBER 30, 2024

People used to send out a press release or have a press conference when they’re making a statement. News is no longer breaking in print followed by TV. When I look into the future, the key is understanding that the media landscape has changed. Social, pretty much, is king. The landscape has changed from a media perspective.

Trends 60

Trends Print Social Media Reputation 60

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion. Personalize a pitch. AHF has a print magazine, a website, and a digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. And being a best-selling author can’t hurt when pitching bylines or features to the media. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Cision

DECEMBER 4, 2015

I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager. If you’re not pitching, you’re not relevant. . Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns. What are the main components of a successful PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Seize the stage at conferences. Until the conferences start contacting you, your company will need a team member dedicated to submitting to strategically targeted annual conferences. But be sure to adhere to best byline practices.

Leadership 149

Leadership B2B Tools Conference 149

Bad Pitch Blog

APRIL 2, 2009

Conference calls! Intuitively, you might think that a conference call is more informal or – ahem - easier than face-to-face. Try having an intra-office meeting via a conference line. Nobody wants to conference with Kenneth Branagh. Good conference callers wing it. Great conference callers copy other people.

Conference 40

Conference Pitching Meeting Print 40

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. But do use it in a pitch to a morning talk show. In a longer format, the piece becomes fodder for a talk at an upcoming conference.

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). The deluge of PR pitches. Pitch proof points with claims. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

APRIL 2, 2024

At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 183

Reddit Software B2B Technology 183

Cision

MAY 12, 2015

She also worked promoting the National Collections of the United States Conference of Catholic Bishops and is a graduate of the DCI War Room. ​​ How do you innovate PR? Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient.

Data 120

Data Nonprofit Social Media Instagram 120

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Imagine the organization that sends you a helpful third-party article after a registration, rather than a pitch to sign up for a demo. Don’t believe me?

Media 121

Media B2B Groups Conference 121

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. While the beginning and end of many stories can easily be detected, it’s more complex to find the boundaries in media like press conferences or talk-back segments,” said Isentia CTO Paul Russell in the announcement.

Software 124

Software Technology Advertising Advertising 124

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Imagine you’re at a party.

Marketing 104

Marketing Writing SEO Engineering 104

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. His first client came in 2002.

Industry 90

Industry Marketing Enterprise Mobile 90

Bad Pitch Blog

OCTOBER 23, 2012

But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The top tier of rewards focus on print publications. To be honest, this pitch wasn''t going to become a story at first; it was poorly-written. The issue with lozenges? No matter what the flavor is, they suck.

Media 68

Media Journalism Print Pitching 68

Stephen Waddington

NOVEMBER 15, 2018

One night we would meet in the grand conference room of the Cabinet Office and the next in the backroom of a pub.” Thank you: celebrating the CIPR’s volunteer community Thanks to all the members who pitched ideas and the authors of the 45 essays that have been included in the book. They leave me hugely optimistic for the future.

Community 76

Community Print Small Business Government 76

Sword and the Script

JUNE 14, 2016

Some years ago a company I worked with planned to host a virtual conference. The conference would run just as you’d expect at a physical conference, except you’d login online. The conference speakers would be live and conduct Q&A after their presentations. Conferences produced by businesses are assets.

Marketing 60

Marketing Conference Software B2B 60

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

Meeting 92

Meeting Media Journalism Education 92

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” BPB: What in your opinion is the difference between a pitch and PR spam?

Print 43

Print Pitching Twitter Advertising 43

PRSay

MAY 5, 2016

The changing media landscape has certainly created more distribution channels through the expansion of digital technologies, but at the same time, the challenges of print media circulation has significantly reduced the effective reach that media once held. Second, only pitch good stories. You know what makes for a good story.

Sports 60

Sports Pitching Print Local 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With public platforms, succeeding in a pay-to-play world mostly means advance planning.

Advertising 52

Advertising Advertising Conference Ethics 52

Landis PR

FEBRUARY 21, 2022

Several years ago, I attended a conference that was geared to both reporters and public relations professionals. Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands.

Media Relations 52

Media Relations Publicity Sports Media 52

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Then, it shows up in the print issue the next morning? A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 98

Blogging Facebook Twitter Writing 98

Waxing UnLyrical

APRIL 13, 2015

So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference. 5 Tips To Pitching Success – When PR Stands For “Personal” Relations . Why: “Yes, there [are] still print and broadcast media. And if you’ll be there, please come say “hi!”

Web 40

Web Twitter Retail Print 40

Sword and the Script

AUGUST 1, 2017

Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. They’ll share stories from competitive publications and reporters, add commentary, and interview each other (it is especially common for print reporters to be interviewed broadcasts and podcasts). 1) Take a few minutes to get focused. .

Interviews 62

Interviews B2B Media Report 62

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows. Target with content.

Local 41

Local How To Skype Trade Shows 41

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.

Pitching 62

Pitching Energy Journalism Newspapers 62