Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Hold weekly conference calls to keep abreast of activity. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. According to a survey by Intercall, more than 60 percent of call participants admit to doing other work on conference calls.

Skype 136

Skype Conference Agency Product Launch 136

5W PR

JANUARY 16, 2020

As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. As a result, this has transformed the determinant of success, in PR and communications, from financial resources to niche targeting. Live Streaming. That promotes realness, authenticity, and transparency.

Trends 120

Trends Communications Big Data B2C 120

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Bianchi Biz Blog

AUGUST 15, 2024

Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. Getting Lazy with Your Media List Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. We have a booth booked!”

Automotive 100

Automotive Mobile Interviews Resources 100

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from nearly every single company within the industries that they cover participating at the show. “But we’re already registered!

Automotive 107

Automotive Mobile Technology Resources 107

ImPRessions - Crenshaw Communications

MARCH 31, 2017

For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist.

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. But we’re already registered! We have a booth booked!”

Automotive 74

Automotive Mobile Technology Resources 74

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Planning Time – before you finalize that 2 nd half PR plan, be sure you are aware of what your team can improve on – which media pitches are resulting in the best coverage?

Analytics 50

Analytics Measurement Training Software 50

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation.

Interviews 113

Interviews Publicity Technology Social Media 113

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.

Pitching 36

Pitching Transportation Conference Report 36

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. For a product launch, consider distributing press releases one to two weeks in advance. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . On a Friday, however, they likely have their mind on the weekend.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

5W PR

NOVEMBER 18, 2024

Here, she shares an inside look at her experience and key takeaways from the event: As Vice President of Technology at 5WPR, I recently had the opportunity to attend Street Fight Live in Chicago, a conference dedicated to marketing strategies for MULO (multi-location) businesses.

Strategy 60

Strategy Leadership Product Launch Retail 60