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That’s the number of pre-tradeshowpitches one blogger told me he had received in a side bar conversation last week. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. The PR pitch deluge inevitably follows. by Frank Strong.
SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and tradeshows for sponsorships and speaking opportunities to gain customer and media visibility. But there’s some good news in the conference world for PR planners. Now is the time to grab vacated speaking slots.
In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. 1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. Building Relationships Before the Conference. A good way to do that is to build relationships through content before the show even begins. The Importance of Hustling During the Show.
Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.
Pitching the media is tough. Because too many pitches are generic, irrelevant, or just kind ofbad. But even great pitches wont always land - and thats not failure, its intel. Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response.
A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. That can happen at a tradeshow, conference or networking event targeting a particular niche. Don’t underestimate the power of IRL (in real life).
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. The conference explored the future of connected mobility through six sessions that covered key areas of connected-vehicle technology over two days. Exhausting.
2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.
You’ve pitched countless journalists , but nobody’s biting. You simply attend business events or conferences, shake some hands and get to know other people. Want more tips for pitching journalists? Journalists attend the same conferences and tradeshows as you. Before you do, read on.
PR confers third-party endorsement. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. An executive’s participation in a tradeshow panel can yield video, media coverage, blog posts, and social media engagement. PR can shine beat in B2B tech. PR offers more bang for the content buck.
And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.
These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and tradeshows. Don’t start conference outreach without an “agenda.” How many conferences can she attend? And it has worked!
If several briefings are taking place in a condensed timeframe, such as for a tradeshow, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. The specific reporter or analyst that will be participating. Reporter/analyst biography.
In-person tradeshows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business tradeshow. and Lenny Kravitz.
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. The best feeling in the world for a PR person at CES is to have your company’s media interview schedule filled well in advance of the show.
Look for industry conferences, tradeshows and associations. The trick is to first identify the target audience you want to reach, then match up tradeshows, associations, conferences, webinars and podcasts that reach that audience. .” Follow up with an email pitch.
6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations. 10) Bring your story to your next tradeshow.
It’s still true that no other conference or exposition attracts such a unique critical mass of forward-thinking, tech-oriented mobility, vehicle and automotive executives, influencers, analysts, and auto journalists as CES does. Time is running out.
I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next tradeshow I’m covering.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
For example, you might want to announce an upcoming tradeshow or conference. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release. Keep your pitch email short and sweet.
No other automotive expo or conference brings together such a critical mass of advanced-thinking, tech-oriented automotive and vehicle technology executives, analysts, and automotive journalists as CES. And of these, most will be busy for two solid days attending the major automaker press conferences.
Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.
From networking mixers to industry tradeshows, SHIFT understands the power of offline engagement (no really, we do ). As PR people, we often get to experience them both – from an attendee/exhibitor-perspective and a conference-perspective. Pick up on any messaging you think would make a great proactive pitch? Keep notes.
The relationships they have with media, thought leaders, conference organizers and influencers – do they have existing relationships with the important media and event organizers in your industry, or will they have to start from scratch? That means they can dedicate more time to generating more results for you.
Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate. Skimping on Media Prep.
Tradeshowconferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. Those marketing organizations that invest in social media advertising, should also experiment with mobile-only ads. CEOs Press for Marketing ROI.
You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can also network in person by attending conferences or tradeshows. Target with content. To expand into other areas, demonstrate your credibility with content that serves their interest.
In fact, 61% of reporters prefer pitches in the morning. For a conference, grand opening, tradeshow, or another event announcement, send it three weeks in advance. . On a Friday, however, they likely have their mind on the weekend. Most people push non-priority tasks to the next week. . Avoid Unnecessary Stress.
Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Issues and Trends are the ‘Secret Sauce’.
For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Recently a client with a security device contemplated staging an assault or pickpocketing at a tradeshow to drum up attention for its product.
In-person tradeshows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business tradeshow. and Lenny Kravitz.
From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches.
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