Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Relationship building takes time. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

FEBRUARY 15, 2016

Conferences provide journalists a prime learning experience and often lead to media coverage. Here are four steps to pitching reporters and getting coverage from your upcoming conference. You could also use your conference to introduce new products or offerings. Announce and promote conference panelists.

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Conference How To Infographics Leadership 120

Sword and the Script

SEPTEMBER 24, 2024

As the program grows, you might bring in marketing team members to work closely with the customer advisory board and customer conferences. In this case, I’d interview the customers and write up a contributed article to pitch. Local groups – often facilitated through platforms like Meetup – are another opportunity.

B2B 142

B2B Case Study Study Conference 142

Deirdre Breakenridge

SEPTEMBER 26, 2014

Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. You might think that I would focus on writing and speaking skills, or how much a young professional knows about public relations. Similar to a media or business pitch, eventually you will hit a relationship home run.

Interviews 375

Interviews Energy Meeting Conference 375

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. Because when you think about it, pitching is a bit like fishing. Usually it’s for big client announcement.

Journalism 344

Journalism Internal International Pitching 344

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. Was your submission aligned with the conference or track?

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Conference Writing How To Real Estate 100

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Commit to attending one conference or class a year. It will set you apart from the 100 other people who only know how to write a press release,” said Iliff. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Insurance 329

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. When I started giving speeches at PR conferences, I was guilty of this. And of course you should speak and write in a voice that’s consistent with your brand.

Writing 113

Writing Pitching Course Conference 113

PRSay

OCTOBER 9, 2017

During her General Session today at the PRSA 2017 International Conference in Boston , Arthur had encouraging words for budding entrepreneurs. She invited several Conference attendees to pitch their business ideas. Arthur said that she’d write up the best-sounding company in an article for Forbes , where she is a contributor.

Conference 110

Conference Pitching Film Construction 110

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Say for example your company always exhibits at a major B2B services conference in May. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 0

How To Content Marketing Conference Analytics 0

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off!

Travel 281

Travel Technology Conference LinkedIn 281

Remote PR Jobs

FEBRUARY 27, 2022

Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? If a reporter responded to a pitch, include specific pitch details and any special requests from the reporter.

Writing 130

Writing How To Interviews Pitching 130

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience. Tailor the pitch to the specific publication and journalist, highlighting what makes the brand’s story unique and newsworthy.

How To 78

How To Media Case Study Technology 78

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. For more on writing stellar bylines , see our earlier post. PR strategy. Speaking opportunities. Shepherding award entries.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a company has developed a unique method for recruiting a diverse workforce, for example, its spokespeople can earn speaking sessions at diversity and inclusion, workplace culture, and HR industry conferences.

Company 174

Company Conference Corporate Leadership 174

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Imagine you’re at a session at an industry conference.

Interviews 296

Interviews How To Reddit Journalism 296

5W PR

MARCH 2, 2025

They contribute regular columns to defense publications, speak at major industry conferences, and engage in policy discussions. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

Flack's Revenge

JULY 11, 2018

They huddle around a conference room table. The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Unfortunately the team’s pitches went unheeded.

Insurance 204

Insurance Insurance Advertising Advertising 204

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 173

Survey Media Relations Pitching Media 173

Cision

OCTOBER 20, 2015

You want journalists to write about your business. You’ve pitched countless journalists , but nobody’s biting. You simply attend business events or conferences, shake some hands and get to know other people. In fact, networking is how I ended up writing for Cision! Want more tips for pitching journalists?

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

A quick glance at Techmeme.com or its e-newsletter brings you up to speed on trending conversations from outlets like The Verge, ArsTechnica, and Financial Times – as well as a list of upcoming tech conferences and events. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. See this post for tips on writing stellar executive bylines. Become a constant at conferences.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. And being a best-selling author can’t hurt when pitching bylines or features to the media. Content shapes a personal brand. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Results: Pitches that hit home, better PR outcomes, stronger journalist relationships. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

Media 120

Media Pitching Trade Shows Infographics 120

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post. Get more media pitching knowledge from Michael Smart here. .

Hotels 133

Hotels Training Pitching Viral 133

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Attend conferences. Use accurate subject lines, not clickbait.

Journalism 147

Journalism Media Relations Report Media 147

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

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Pitching Media Employee Privacy 70