PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. What are some examples of public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency International Internal Meeting 59

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper.

International 66

International Internal Conference Public Affairs 66

Stuart Bruce

OCTOBER 16, 2018

A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote ‘Painting yourself into a corner’ about pivoting his business and following the advice “Carve yourself… Continue Reading →

Blogging 84

Blogging Public Affairs Crisis Communications Conference 84

PR Conversations

MAY 1, 2017

It is probably no coincidence that major professional service firms (management consultancies and legal firms in particular) have established public affairs and PR divisions to offer crisis management expertise to clients. One is the Mind the PR Gap conference in the UK on 12 July (bringing research and practice together).

Crisis 63

Crisis Crisis Management Leadership Training 63

PR Conversations

MAY 9, 2017

Which real, historical or fictional person or brand would you like to give a reputation makeover? I find this question difficult to answer because we know (or should appreciate) that public relations can’t fix an underlying problem. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences.

Energy 53

Energy Measurement International Internal 53

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. They develop programs for formal press conferences and routes for informal press tours. Dealing with reputation crises.

Infographics 63

Infographics Corporate Policies Reputation 63

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Specifically, data will reveal critical trends, patterns and insights in the wake of a crisis to empower communications, PR, public affairs and marketing teams.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Stuart Bruce

MARCH 17, 2014

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. The Holmes Report (@holmesreport) March 11, 2014. Christian Dougoud ??

Communications 153

Communications Conference Groups Reputation 153