The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. From a reputation standpoint, such moves are more widely understood when those impacted have enough time to react. Identify your unique situation.

Trade Shows 88

Trade Shows How To Policies Travel 88

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. Look for industry conferences, trade shows and associations. Even an hour invested in this task is beneficial.

Publicity 100

Publicity Trade Shows Google Twitter 100

Polaris

AUGUST 28, 2014

Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. As the speaker at an event, you’re also perceived as a subject-matter expert, which can enhance your reputation and visibility. Who do you want to do business with? 3: Repurpose your content.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoyt Organization

SEPTEMBER 21, 2023

In addition, the re-positioning of the company was to take place within a six-week time frame, because it was to be unveiled at a major industry conference. Challenge Outside of the tight timeline, it was critical that the new branding build on the firm’s already strong reputation.

Real Estate 52

Real Estate Company Trade Shows Conference 52

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

PR Fuel

JUNE 9, 2021

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales.

Small Business 82

Small Business How To Writing Conference 82

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring PR to the show.

Conference 95

Conference Trade Shows How To B2B 95

Landis PR

JANUARY 3, 2022

This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Marketers need to be ready to pivot their businesses (and there messaging) when as the COVID cocoon comes to an end.”. Wendy Zajack | Georgetown University. Virtual is here to stay.

Marketing 198

Marketing Employee Content Marketing Media Training 198